By electing Barack Obama as the country’s first Black president, Americans defied powerful stereotypes and assumptions about race.Little India first endorsed Obama in the primaries in January 2008, when he was still a long shot. In endorsing him again in the general election, we noted that we had originally been attracted by the historical character of his candidacy as the first minority nominee of a major political party and as the biracial child of a Kenyan immigrant father and a White mother from Kansas. However, we also pointed out that “Obama has worn his multicultural identity with such ease, that the promise that Americans might transcend race in this election already stands delivered.”What the world is now celebrating, we had already acknowledged before the Nov. 4 elections. Our expectations of him only begin there, and they start not simply with coping with the financial wreck he inherits from the Bush administration, which will likely command most of his early attention in the next several months.Important as dealing with the economic meltdown is, it is even more imperative that Obama begin to address the egregious violations of America’s historical commitment to civil rights and liberties by the Bush regime right off the bat, indeed the very day he assumes the presidency on Jan. 20.The Bush administration’s so-called “War on Terror” will go down in ignominy with the Red Scare of the McCarthy era, the Alien & Sedition Acts of 1798 and the persecution of dissenters in World War I and World War II. In the name of a war against terrorism, the Bush administration engaged in reprehensible unconstitutional and criminal violations, including kidnapping people, torturing suspects or rendering them to other countries for torture, and holding prisoners without trial in Guantanamo Bay and other secret gulags. In Bush’s secret society, prisoners were held indefinitely without charge, immigrants were detained and deported without a hearing, or even access to a lawyer, and citizens and non citizens alike were monitored and their telephones and email accounts tapped without judicial or political oversight.Even after Democrats wrested control of Congress in 2006, they did little to rein in, or even document the full extent of these abuses.One of Obama’s first acts, on Jan. 20, must be to shut down Guantanamo Bay, which shall forever stand as a shameful episode in American history. He should also launch a “truth commission,” similar to the one established in South Africa to document the abuses of apartheid, with the aim of exposing the full extent of the mendacity and the abuses of political rights and civil liberties by the Bush regime.Even though Pres. George Bush and Vice Pres. Dick Cheney will not be prosecuted for what were unquestionably criminal and constitutional violations of the office they had sworn to uphold, they must be publicly exposed and humiliated.After the music stops on his inauguration on Jan. 20, constitutional scholar Obama’s first task – crucial if only for its symbolism – must be to open up the secret files of the Bush administration, so that no future president ever dare engage in such heinous atrocities again. Related Items
Dr Coralie Srivastava’s astrological forecast raises a toast to staying fit this summer. Here are a few tips.Aries: March 21-April 20Aries is a fire sign, which imparts enthusiasm and dynamic energy. You would do well at rigorous sporting activities like kick boxing and weight lifting. Team sports like football or cricket are also a good idea for you.Taurus: April 21-May 20Playing tennis, badminton or squash would be a good idea to keep your body and mind fit. A practical person like you would otherwise consider exercising a waste of time, if it does not mentally stimulate you.Gemini: May 21-June 21A Gemini loves entertainment and partying with a group of friends. Workouts which can give them an opportunity to meet new people would be ideal for you. Activities like Bollywood dancing and gymnastics would fit the bill.Cancer: June 22-July 23Cancerians are always more comfortable at home. A relaxed environment while exercising would keep you fit as well as happy. You can set up a mini gym in your basement or a spare room. Running on a treadmill is a good option.Leo: July 24-August 23Leos cannot do with boredom, and tend to get lazy at times. So, exercising in the gym under the supervision of a trainer would be beneficial for you. You can also try swimming or Bollywood dancing. A dynamic workout would keep you upbeat all day long.Virgo: August 24-September 23Virgos are a perfectionists and like to push themselves harder to attain the unattainable. Rigorous running in a cross country marathon or skiing is perfect for you.Libra: September 24-October 22Refined taste and a strong aesthetic sense come naturally to you. A love for luxury and all things beautiful encourage activities like golfing in a plush golf club or exercising in a well equipped gym. A workout is more appealing when you can socialise at the same time.Scorpio: October 23-November 22Scorpio represents one of the strongest signs of the zodiac. This deep well of strength needs to be channelised in right direction. Kick boxing, karate and power yoga are good options for this powerful and intense sun sign.Sagittarius: November 23-December 22You love adventure and outdoor sports. Activities such as sky diving, bunjee jumping, mountaineering and rock climbing would give you a much needed adrenaline rush. But extreme sports involves risk. Take safety precautions to avoid danger.Capricorn: December 23-January 20A Capriconian is driven by ambition. Their structured minds would do well at golf where they would be able to exercise while expanding their networking circle.Aquarius: January 21-February 19Physical exertion is not your cup of tea. A dedicated soul like you would be more interested in alternative therapies. For instance, enrolling yourself in a Tai Chi, Chi Yung or Sudarshan Kriya class would be your key to fitness and relaxation.Pisces: February 20-March 20You are gentle, sensitive and like to live in your imaginative world. Make an effort to keep yourself calm. Healing activities like Surya Namaskar and light workouts such as cycling would release the tension and give you a fresh perspective on things.advertisement
If you’re like me, the upcoming holiday season brings with it a mix of excitement and dread. While you might love the spirit of Christmas — holiday jingles, festive gatherings with those near and dear to you, the aroma of… Full Story,A few months ago, I was hanging out with a good friend at a bar. In between rounds of drinks and amid the din and bustle, she shamefully admitted that although she had nearly $20,000 of credit card debt, she… Full Story,When I was in college, I had a bit of a spending problem. I loved to buy new clothes, go out to eat and go to concerts. Even though I tried to budget, I always wound up overspending. The one… Full Story,If you’re in the market for a TV upgrade, retail price tags can be daunting. Here are some foolproof methods to shave down the cost – so you can enjoy the golden age of television in 4K, 65-inch, HDR-compatible splendor.Full Story,Your checking account is held at a bank or credit union that allows withdrawals, deposits, and payments. The money in a checking account is liquid—meaning you can retrieve it or spend it immediately. Many checking accounts are free and are… Full Story,Saving more money is one of those big goals that a lot of people have, but get stuck. I know this because we use to be right there too. The year would fly by and we were nowhere near our goal…. Full Story,Cutting the cord is easier than ever – unless you’re a sports fan. Even as the major sports organizations reluctantly shift away from an outdated broadcasting model, it’s still hard to catch all the action without a cable subscription. But… Full Story,Table of Contents Jobs to Keep You Teaching Jobs Online and On Apps Jobs to Get You Outside Miscellaneous Part-Time Work Additional Resources Being a teacher is one of the most essential jobs there is. Educators are the ones that… Full Story,Taking care of aging parents is an inevitable part of life, and it’s not always easy. We watch the people who raised us slowly slip away, and we want to do everything in our power to give them the best… Full Story,Managing your savings is a skill developed over time. As with all things, it’s always best to start small. What exactly is saving? A savings account and the act of saving are not quite the same. Saving — the verb… Full Story
By 2050, sub-Saharan Africa’s cities will increase by almost 800 million people, nearly half of the projected rise in urban population globally. Urbanization in sub-Saharan Africa has been something of a missed opportunity so far, as it hasn’t been accompanied by economic transformation. Many cities already suffer from severe traffic congestion, long travel times, high road fatality rates, low energy efficiency, rising outdoor air pollution and rising GHG emissions. While urban populations are growing rapidly, in many cases, cities’ physical footprints are growing even faster, creating urban sprawl. Kampala, for instance, grew geographically by more than 10 percent a year from 1990-2000, while population grew by 4.3%. A shift towards more compact, connected and coordinated cities will assist in creating a more productive, inclusive and clean urbanization.5. Foster a modern energy transitionEconomic transformation in sub-Saharan Africa will require a large increase in energy supply. At present electricity consumption per capita is 17 of the world average, not enough to continuously power a 50-watt light bulb. Some 620 million people lack access to electricity. Sub-Saharan Africa has a few good things going for it on energy, though. For one, it has an enormously rich portfolio of clean energy assets: about 1,100 gigawatts (GW) of solar capacity, 350 GW of hydro, and 109 GW of wind. In addition, global technological progress has created the potential for developing countries to leapfrog to much more energy efficient processes and products than were available to other countries as they developed decades ago.To read Africa’s New Climate Economy, click here. Low crop yields and rapid population growth have pushed the expansion of cropland in sub-Saharan Africa far beyond the global rate, since more farmland is needed to grow more food for more people. This contributes to deforestation, exacerbates vulnerability to climate change and puts pressure on the fragile ecology in the region’s vast drylands. Intensifying agriculture to boost yields, combined with climate-smart farming techniques, can help boost farmers’ incomes, reduce environmental degradation and strengthen resilience to climate change. Landscape management efforts in Niger have allowed farmers to produce 100 kg/ha (90 lbs/acre) more grain than before, with gross real annual incomes increasing $1,000 per household for more than a million households. These approaches should be mainstreamed into national agriculture plans.3. Diversify into manufacturing and other high-productivity sectorsSub-Saharan countries have the potential to make robust gains in manufacturing and other modern sectors. Africa’s share of world manufactured export markets is so tiny – less than 1 percent – that even a modest increase could have a big impact on the sector’s growth. To build up manufacturing, there is an urgent need to strengthen infrastructure, in particular for electricity. Focused efforts are needed to promote manufactured and tradable service exports through better logistics, special economic zones and other initiatives. Selective industrial promotion policies can help overcome market failures, as long as they’re accompanied by transparency and accountability.4. Unleash the power of urbanizationWomen in Accra, Ghana, where urban density actually declined from 2000-2010. Photo by David Stanley/Flickr Sub-Saharan Africa is at a crossroads. With a still largely agricultural workforce, it has enormous potential for economic transformation and growth. At the same time, it is expected to be the region worst affected by climate change, with potentially devastating crop losses of up to 30 percent by mid-century.The good news is that sub-Saharan Africa can transform its economy to improve productivity, reduce poverty and reduce the risk of climate change at once.Regional economic transformation weds growth and climate actionIn the first decade and a half of this century, sub-Saharan Africa has experienced a “growth miracle”, with annual economic growth of almost 5 percent putting an important dent in poverty. But sharp declines in oil and commodity prices in the past two years have reduced its projected growth to 1.6 percent in 2016. Despite progress, nearly 400 million people remain in extreme poverty.To build a modern, inclusive economy, policymakers in sub-Saharan Africa have begun to focus on economic transformation, moving workers from low-productivity sectors like agriculture to higher-productivity areas like industry and the service sector, as well as increasing productivity growth within sectors. This is the typical path that advanced economies have taken in the past.The New Climate Economy project has demonstrated on the global scale that climate action and economic growth can go hand in hand. Now it takes those lessons to the African context in a comprehensive look at its potential for green growth. Good policies that recognize the close links between economic, social and environmental priorities can unlock major benefits over the long run.A new report, Africa’s New Climate Economy: Economic Transformation and Social and Environmental Change, lays out five action areas for governments to consider as they form their development strategies for the next few decades.1. Get the fundamentals rightA few basics can help underpin an inclusive and sustainable economic transformation. These include macroeconomic stability, access to finance and better management of sub-Saharan Africa’s abundant natural resources Greater voice and accountability are essential to ensure government responds to people’s needs, in the fight against corruption and for more effective management of public budgets. On the social side, the fundamentals include social and human development policies, with an emphasis on public health, education and gender equality.2. Transform agriculture and land useHarvest in Ethiopia. Photo by SarahTz/Flickr
websitegrader Technical SEO Originally published May 21, 2007 11:37:00 AM, updated October 20 2016 It is important you choose the words in your title carefully. You really want the words in your page title to match what the searcher is looking for. Choosing the keywords in the title is rather tricky. You should look at four different variables to make the title phrase decision: 1. Frequency of search — if no one is search is searching on the phrase, then you are wasting your time. 3. Fit — the phrase should be as close a fit to your business as possible. The page title is the piece of meta data on the very top of your browser. In the picture below, the page title is “HubSpot: Internet Marketing Software.” The title is an interesting beast because when most humans read a web page (see first picture below), they do not ever look at the title; therefore, many marketing people do not pay any attention to it. However, when you do a search (see second picture below), the organic results you are looking at and potentially clicking on is the page title you used on your site. websitegrader If you have any questions on page titles, feel free to leave them here. If you want to see some additional data on how to set your website up, so that people searching in your niche can more readily find you, I suggest you run your site through our free When crafting titles, make sure you carefully pick a title for every page on your site. The title of the home page is likely the most important one as that page likely has the most links into it, but every page title on your site is a potenial search result that will get the .7second test. Do not just use the same title on every page as you are wasting a golden opportunity. 2. Competition — if the phrase is very popular and you are competing for a spot on the first page of the results with major players like Wikipedia, CNN, etc., then you better have high page rank if you want to play that game. You need to write your titles with the search engines in mind. The average human spends .7 seconds per page title on a Google search results page. That means, someone scanning down the list of 10 results on the first page of Google makes up her mind very quickly as to which link she is going to click on. Through our 4. CPC cost — if the phrase that best matches your business has high competition, but a relatively low cost to buy an advertisement, it might be worth buying that one and optimizing around another similar phrase. . Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack property, we are now tracking over 30,000 websites and their page titles. When those titles change, we are able to watch behind the scenes to see what kind of impact that has on the rankings for the keywords entered or removed from the titles. In terms of “on page” analysis, our data suggests that Google values the page title more than most people (and seo consultants) think. The easy way to think about it is that Google is looking for clues as to what your website is about, so it can deliver your site as a result on searches. It turns out that the keywords in the page titles of your site are a major clue that Google takes, so make sure you get the right keywords in your titles if you want to “get found” by prospects. If your company is a well-known brand in your niche, it might make sense for you to put it in your title as it will increase the likelihood of someone clicking on it after their spending .7 seconds looking at it. If your company is less well known, then I would advise leaving your company name out of the title completely. Topics: When crafting titles of your site, make sure you keep it short and sweet. Our data suggests that the first words in the title matter more to Google than the last words in the title. In addition, it seems like the more words in your title, the less “value” each word has. Outside of Google, no one knows, but from our data it looks like Google discounts by the number of words in title. — Brian Halligan.
Topics: Twitter Marketing Data 0.37 128160 3.67 11.84 Veronica 39.04 129017 136364 is that they allow you to do all sorts of interesting data analysis. nprpolitics techcrunch Tweets Per Day What is more interesting than that is what happens when we the graph average number of followers of users at various TPD levels. As you can see by the graph below, a sweet spot emerges. Originally published Mar 2, 2009 8:43:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack There are a small but siginificant number of users who tweet more than 150 times per day on average, but when added to the above graph they only continue the downward trend to the right. 316651 One of the great things about tools like 144201 Our database includes stats on more than 1.6 million Twitter users Nytimes The “peak” of the curve below is at about 22 tweets per day. Below is a graph of the distribution of those 1.6 million Twitter users’ average number of tweets per day. Notice that most users fall towards the low end of the range, meaning that most users only tweet a few times a day (or less). . 0.81 ijustine 9.64 103.39 the_real_shaq CNNBrk 7.85 177949 0.12 0.53 kevinrose 164864 0.38 User 4.422 148709 britneyspears Users who tweet between 10 and 50 times per day have more followers on average than those that tweet more or less frequently. 174635 ? How much is too much, and why do some people seem to do nothing all day but sit around posting to Twitter? algore 191126 wilw . 142835 twitter 263730 8.06 lancearmstrong 143299 Twitter Grader 129105 ev and the average number of followers for users in the database was 128965 3.48 how often you should be tweeting Ever wonder 205758 Followers 12.13 barackobama 3.98 19.65 mashable 7.33 stephenfry 156223 The average tweets per day (TPD) I measured was aplusk 6.16 226854 2.72
and use the hashtag Intro Marketing Takeaway: Marketing Takeaway: Pay attention to this trend. It could vastly affect your marketing measurement in the future. http://itunes.hubspot.tv Google Allows Users to Block Tracking Finally, Twitter Search to Rank Tweets by Popularity : Don’t get caught with your guard down – pay attention to online conversations so your company is not the victim of a surprise attack. Twitter Is a Popularity Contest karenrubin (Episode length: 27 minutes, 32 seconds) Surprise Guest! – David Meerman Scott Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Nestle / Facebook / Greenpeace timeline (in process) Watch HubSpot TV live at 4:00 p.m. ET on Friday at Episode #85 – March 26, 2010 Headlines Special Guest – Erin Weed ) http://www.girlsfightback.com #HubSpotTV mvolpe Nestle’s Fan Page ), Karen Rubin (@ Marketing Takeaway 2: As always, all the old episodes are in iTunes: erinweed How to interact on Twitter: Include www.HubSpot.tv in your tweet! On the show today is Mike Volpe (@ ) and Erin Weed (@ www.hubspot.tv Marketing Tip of the Week Think about multi layered social media campaigns, like Greenpeace, to make a bigger splash. http://www.erinweed.com Proactively monitor trends to prevent potential social media attacks. If you like the show, please leave a review! Marketing Takeaway: Cookies under fire as regulators move in Forum Fodder Crisis Planning: Prepare Your Company For Social Media Attacks Nestle Faces Social Media Terrorism Originally published Apr 2, 2010 3:00:00 PM, updated July 04 2013 To become more visible in search engines, get on the social media train!
Twitter Demographics The History of Twitter 14. Topics: Twitter Marketing Data Originally published Jun 2, 2010 10:00:00 AM, updated October 20 2016 1. 7. 13. use Twitter to drive traffic and leads Twitter Facts and Figures Most Retweetable Days and Times 5. Before: 11. Visualizing Twitter Conversations in Real-time Information Creation and Circulation Before and After Twitter 10. The Journey of a Tweet The History of Twitter’s Valuation 2. Twitter Territory 12. After: Twitter Twitter on Paper The Path to 10 Billion Tweets from Mashable 4. 15. 16. More Truth About Twitter – Twitter Stats and engage with customers. Facebook vs. Twitter 9. Twitter’s Most Influential Users The Anatomy of a Tweet , while simple, is often a confusing social media platform for marketers and business owners. This post provides a treasure trove of statistics in the form of infographics related to Twitter. This information can empower businesses to better understand and leverage this simple yet powerful platform. 17. If You Printed Twitter As businesses better understand Twitter and how it operates as a communication platform, they can then understand the best ways to 6. Why We Love Twitter 8. 3. What do these statistics mean to your business? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: How to Write a Blog Post1. Understand your audience.Before you start to write your first blog post, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.For instance, if your readers are millennials looking to start their own business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down. You might, however, want to give them information about how to adjust their approach to social media from a more casual, personal one to a more business-savvy, networking-focused approach. That kind of tweak is what separates you from blogging about generic stuff to the stuff your audience really wants (and needs) to hear.Don’t have buyer personas in place for your business? Here are a few resources to help you get started:Create Buyer Personas for Your Business [Free Template]Blog Post: How to Create Detailed Buyer Personas for Your BusinessMakeMyPersona.com [Free Tool] Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Templates You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business.Without a blog, your SEO can tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads.So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?Maybe because, unless you’re one of the few people who actually like writing, business blogging kind of stinks. You have to find words, string them together into sentences … ugh, where do you even start?Download Now: 6 Free Blog Post TemplatesWell my friend, the time for excuses is over.What Is a Blog?A blog is literally short for “web log.” Blogs began in the early 1990s as an online journal for individuals to publish thoughts and stories on their own website. Bloggers then share their blog posts with other internet users. Blog posts used to be much more personal to the writer or group of writers than they are today.Today, people and organizations of all walks of life manage blogs to share analyses, instruction, criticisms, and other observations of an industry in which they are a rising expert.After you read this post, there will be absolutely no reason you can’t blog every single day — and do it quickly. Not only am I about to provide you with a simple blog post formula to follow, but I’m also going to give you free templates for creating five different types of blog posts:The How-To PostThe List-Based PostThe Curated Collection PostThe SlideShare Presentation PostThe Newsjacking PostWith all this blogging how-to, literally anyone can blog as long as they truly know the subject matter they’re writing about. And since you’re an expert in your industry, there’s no longer any reason you can’t sit down every day and hammer out an excellent blog post.Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy’s free content marketing training resource page. Free Templates: 1. List-Based PostExample: 10 Fresh Ways to Get Better Results From Your Blog PostsList-based posts are sometimes called “listicles,” a mix of the words “list” and “article.” These are articles that deliver information in the form of a list. A listicle uses subheaders to break down the blog post into individual pieces, helping readers skim and digest your content more easily. According to ClearVoice, listicles are among the most shared types of content on social media across 14 industries.As you can see in the example from our blog, above, listicles can offer various tips and methods for solving a problem.2. Thought Leadership PostExample: What I Wish I Had Known Before Writing My First BookThought leadership blog posts allow you to indulge in your expertise on a particular subject matter and share firsthand knowledge with your readers. These pieces — which can be written in the first person, like the post by Joanna Penn, shown above — help you build trust with your audience so people take your blog seriously as you continue to write for it.3. Curated Collection PostExample: 8 Examples of Evolution in ActionCurated collections are a special type of listicle blog post (the first blog post example, described above). But rather than sharing tips or methods of doing something, this type of blog post shares a list of real examples that all have something in common, in order to prove a larger point. In the example post above, Listverse shares eight real examples of evolution in action among eight different animals — starting with the peppered moth.4. Slideshare PresentationExample: The HubSpot Culture CodeSlideshare is a presentation tool owned by the social network, LinkedIn, that helps publishers package a lot of information into easily shareable slides. Think of it like a PowerPoint, but for the web. With this in mind, Slideshare blog posts help you promote your Slideshare so that it can generate a steady stream of visitors.Unlike blogs, Slideshare decks don’t often rank well on search engines, so they need a platform for getting their message out there to the people who are looking for it. By embedding and summarizing your Slideshare on a blog post, you can share a great deal of information and give it a chance to rank on Google at the same time.Need some Slideshare ideas? In the example above, we turned our company’s “Culture Code” into a Slideshare presentation that anyone can look through and take lessons from, and promoted it through a blog post.5. Newsjacking PostExample: Ivy Goes Mobile With New App for Designers”Newsjacking” is a nickname for “hijacking” your blog to break important news related to your industry. Therefore, the newsjack post is a type of article whose sole purpose is to garner consumers’ attention and, while offering them timeless professional advice, also prove your blog to be a trusted resource for learning about the big things that happen in your industry.The newsjack example above was published by Houzz, a home decor merchant and interior design resource, about a new mobile app that launched just for interior designers. Houzz didn’t launch the app, but the news of its launching is no less important to Houzz’s audience.6. Infographic PostExample: The Key Benefits of Studying Online [Infographic]The infographic post serves a similar purpose as the Slideshare post — the fourth example, explained above — in that it conveys information for which plain blog copy might not be the best format. For example, when you’re looking to share a lot of statistical information (without boring or confusing your readers), building this data into a well-designed, even fun-looking infographic can help keep your readers engaged with your content. It also helps readers remember the information long after they leave your website.7. How-to PostExample: How to Write a Blog Post: A Step-by-Step GuideFor our last example, you need not look any further than the blog post you’re reading right now! How-to guides like this one help solve a problem for your readers. They’re like a cookbook for your industry, walking your audience through a project step by step to improve their literacy on the subject. The more posts like this you create, the more equipped your readers will be to work with you and invest in the services you offer.Ready to blog? Don’t forget to download your six free blog post templates right here. Free Blog Post Templates Tell us a little about yourself below to gain access today: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published May 6, 2019 7:30:00 PM, updated October 25 2019 How to Write a Blog Post 2. Create your blog domain.Next, you’ll need a place to host this and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service.Sign Up With a Content Management SystemA CMS helps you create a website domain where you’ll actually publish your blog. The CMS platforms available for you to sign up for can manage domains, where you create your own website; and subdomains, where you create a webpage that connects with an existing website.HubSpot customers host their website content through HubSpot’s content management system. Another popular option is a self-hosted WordPress website on WP Engine. Whether they create a domain or a subdomain to start their blog, they’ll need to choose a web domain hosting service after choosing their CMS.This is true for every blogger seeking to start their own blog on their own website.Register a Domain or Subdomain With a Website HostYour own blog domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn’t yet exist on the internet.Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog’s subdomain will live in its own section of yourcompany.com.Some CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business’s website. For example, it might look like “yourblog.contentmanagementsystem.com.” However, in order to create a subdomain that belongs to a company website, you’ll need to register this subdomain with a website host.Most website hosting services charge very little to host an original domain — in fact, website costs can be as inexpensive as $3 per month. Here are five popular web hosting services to choose from:GoDaddyHostGatorDreamHostBluehostiPage3. Customize your blog’s theme.Once you have your blog domain set up, customize the appearance of your blog to reflect the theme of the content you plan on creating.Are you writing about sustainability and the environment? Green might be a color to keep in mind when designing the look and feel of your blog, as green is often associated with sustainability.If you already manage a website, and are writing your first blog post for that website, it’s important that your blog is consistent with this existing website, both in appearance and subject matter. Two things to include right away are:Logo. This can be your name or your business’s logo, either one helping to remind your readers who or what is publishing this content. How heavily you want to brand this blog, in relation to your main brand, is up to you.”About” page. You might already have an “About” blurb describing yourself or your business. Your blog’s “About” section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company’s goals.4. Identify your first blog post’s topic.Before you even write anything, you need to pick a topic for your blog post. The topic can be pretty general to start with. For example, if you’re a plumber, you might start out thinking you want to write about leaky faucets.Then, as you do your research, you can expand the topic to discuss how to fix a leaky faucet based on the various causes of a faucet leak.You might not want to jump right into a “how-to” article for your first blog post, though, and that’s okay. Perhaps you’d like to write about modern types of faucet setups, or tell one particular success story you had rescuing a faucet before it flooded someone’s house.If a plumber’s first how-to article is about how to fix a leaky faucet, for example, here are four other types of sample blog post ideas a plumber might start with, based on the five free blog templates we’ve offered to you:List-based Post: 5 ways to fix a leaky faucetCurated Collection Post: 10 faucet and sink brands you should look into todaySlideShare Presentation: 5 types of faucets that should replace your old one (with pictures)News post: New study shows X% of people don’t replace their faucet on timeFind more examples of blog posts at the end of this step-by-step guide.If you’re having trouble coming up with topic ideas, check out this blog post from my colleague Ginny Soskey. In this post, Soskey walks through a helpful process for turning one idea into many. Similar to the “leaky faucet” examples above, she suggests that you “iterate off old topics to come up with unique and compelling new topics.” This can be done by:Changing the topic scopeAdjusting the time frameChoosing a new audienceTaking a positive/negative approachIntroducing a new format5. Come up with a working title.Then you might come up with a few different working titles — in other words, iterations or different ways of approaching that topic to help you focus your writing. For example, you might decide to narrow your topic to “Tools for Fixing Leaky Faucets” or “Common Causes of Leaky Faucets.” A working title is specific and will guide your post so you can start writing.Let’s take a real post as an example: “How to Choose a Solid Topic for Your Next Blog Post.” Appropriate, right? The topic, in this case, was probably simply “blogging.” Then the working title may have been something like, “The Process for Selecting a Blog Post Topic.” And the final title ended up being “How to Choose a Solid Topic for Your Next Blog Post.”See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic.6. Write an intro (and make it captivating).We’ve written more specifically about writing captivating introductions in the post, “How to Write an Introduction,” but let’s review, shall we?First, grab the reader’s attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they will stop reading even before they’ve given your post a fair shake. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.Then describe the purpose of the post and explain how it will address a problem the reader may be having. This will give the reader a reason to keep reading and give them a connection to how it will help them improve their work/lives. Here’s an example of a post that we think does a good job of attracting a reader’s attention right away:7. Organize your content in an outline.Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms — sections, lists, tips, whatever’s most appropriate. But it must be organized!Let’s take a look at the post, “How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy.” There is a lot of content in this post, so we broke it into a few different sections using the following headers: How to Setup Your Snapchat Account, Snaps vs. Stories: What’s the Difference?, and How to Use Snapchat for Business. These sections are then separated into sub-sections that to go into more detail and also make the content easier to read.To complete this step, all you really need to do is outline your post. That way, before you start writing, you know which points you want to cover, and the best order in which to do it. To make things even easier, you can also download and use our free blog post templates, which are pre-organized for five of the most common blog post types. Just fill in the blanks!8. Write your blog post!The next step — but not the last — is actually writing the content. We couldn’t forget about that, of course.Now that you have your outline/template, you’re ready to fill in the blanks. Use your outline as a guide and be sure to expand on all of your points as needed. Write about what you already know, and if necessary, do additional research to gather more information, examples, and data to back up your points, providing proper attribution when incorporating external sources. Need help finding accurate and compelling data to use in your post? Check out this roundup of sources — from Pew Research to Google Trends.If you find you’re having trouble stringing sentences together, you’re not alone. Finding your “flow” can be really challenging for a lot of folks. Luckily, there are a ton of tools you can lean on to help you improve your writing. Here are a few to get you started:Power Thesaurus: Stuck on a word? Power Thesaurus is a crowdsourced tool that provides users with a ton of alternative word choices from a community of writers.ZenPen: If you’re having trouble staying focused, check out this distraction-free writing tool. ZenPen creates a minimalist “writing zone” that’s designed to help you get words down without having to fuss with formatting right away.Cliché Finder: Feeling like your writing might be coming off a little cheesy? Identify instances where you can be more specific using this handy cliché tool.For a complete list of tools for improving your writing skills, check out this post. And if you’re looking for more direction, the following resources are chock-full of valuable writing advice:The Marketer’s Pocket Guide to Writing Well [Free Ebook]How to Write Compelling Copy: 7 Tips for Writing Content That ConvertsHow to Write With Clarity: 9 Tips for Simplifying Your MessageThe Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to AnyoneYour Blog Posts Are Boring: 9 Tips for Making Your Writing More InterestingThe Beginner’s Guide to Starting a Successful Blog in 20199. Edit/proofread your post, and fix your formatting.You’re not quite done yet, but you’re close! The editing process is an important part of blogging — don’t overlook it. Ask a grammar-conscious co-worker to copy, edit, and proofread your post, and consider enlisting the help of The Ultimate Editing Checklist (or try using a free grammar checker, like the one developed by Grammarly). And if you’re looking to brush up on your own self-editing skills, turn to these helpful posts for some tips and tricks to get you started:Confessions of a HubSpot Editor: 11 Editing Tips From the TrenchesHow to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process10 Simple Edits That’ll Instantly Improve Any Piece of WritingWhen you’re ready to check your formatting, keep the following advice in mind …Featured ImageMake sure you choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are now more responsible than ever for the success of your blog content in social media. In fact, it’s been shown that content with relevant images receives 94% more views than content without relevant images.For help selecting an image for your post, read “How to Select the Perfect Image for Your Next Blog Post” — and pay close attention to the section about copyright law.Visual AppearanceNo one likes an ugly blog post. And it’s not just pictures that make a post visually appealing — it’s the formatting and organization of the post, too.In a properly formatted and visually appealing blog post, you’ll notice that header and sub-headers are used to break up large blocks of text — and those headers are styled consistently. Here’s an example of what that looks like:Also, screenshots should always have a similar, defined border (see screenshot above for example) so they don’t appear as if they’re floating in space. And that style should stay consistent from post to post.Maintaining this consistency makes your content (and your brand) look more professional, and makes it easier on the eyes.Topics/TagsTags are specific, public-facing keywords that describe a post. They also allow readers to browse for more content in the same category on your blog. Refrain from adding a laundry list of tags to each post. Instead, put some thought into a tagging strategy. Think of tags as “topics” or “categories,” and choose 10-20 tags that represent all the main topics you want to cover on your blog. Then stick to those.10. Insert a call-to-action (CTA) at the end.At the end of every blog post, you should have a CTA that indicates what you want the reader to do next — subscribe to your blog, download an ebook, register for a webinar or event, read a related article, etc. Typically, you think about the CTA being beneficial for the marketer. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead. But the CTA is also a valuable resource for the person reading your content — use your CTAs to offer more content similar to the subject of the post they just finished reading.In the blog post, “What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration,” for instance, readers are given actionable ideas for creating valuable Instagram content. At the end of the post is a CTA referring readers to download a comprehensive guide on how to use Instagram for business:See how that’s a win-win for everyone? Readers who want to learn more have the opportunity to do so, and the business receives a lead they can nurture … who may even become a customer! Learn more about how to choose the right CTA for every blog post in this article. And check out this collection of clever CTAs to inspire your own efforts.11. Optimize for on-page SEO.After you finish writing, go back and optimize your post for search.Don’t obsess over how many keywords to include. If there are opportunities to incorporate keywords you’re targeting, and it won’t impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don’t cram keywords or shoot for some arbitrary keyword density — Google’s smarter than that!Here’s a little reminder of what you can and should look for:Meta DescriptionMeta descriptions are the descriptions below the post’s page title on Google’s search results pages. They provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as “Learn,” “Read,” or “Discover.” While meta descriptions no longer factor into Google’s keyword ranking algorithm, they do give searchers a snapshot of what they will get by reading the post and can help improve your clickthrough rate from search.Page Title and HeadersMost blogging software uses your post title as your page title, which is the most important on-page SEO element at your disposal. But if you’ve followed our formula so far, you should already have a working title that will naturally include keywords/phrases your target audience is interested in. Don’t over-complicate your title by trying to fit keywords where they don’t naturally belong. That said, if there are clear opportunities to add keywords you’re targeting to your post title and headers, feel free to take them. Also, try to keep your headlines short — ideally, under 65 characters — so they don’t get truncated in search engine results.Anchor TextAnchor text is the word or words that link to another page — either on your website or on another website. Carefully select which keywords you want to link to other pages on your site, because search engines take that into consideration when ranking your page for certain keywords.It’s also important to consider which pages you link to. Consider linking to pages that you want to rank well for that keyword. You could end up getting it to rank on Google’s first page of results instead of its second page, and that ain’t small potatoes.Mobile OptimizationWith mobile devices now accounting for nearly 2 out of every 3 minutes spent online, having a website that is responsive or designed for mobile has become more and more critical. In addition to making sure your website’s visitors (including your blog’s visitors) have the best experience possible, optimizing for mobile will score your website some SEO points.Back in 2015, Google made a change to its algorithm that now penalizes sites that aren’t mobile optimized. This month (May 2016), Google rolled out their second version of the mobile-friendly algorithm update — creating a sense of urgency for the folks that have yet to update their websites. To make sure your site is getting the maximum SEO benefit possible, check out this free guide: How to Make a Mobile-Friendly Website: SEO Tips for a Post-“Mobilegeddon” World.12. Pick a catchy title.Last but not least, it’s time to spruce up that working title of yours. Luckily, we have a simple formula for writing catchy titles that will grab the attention of your reader. Here’s what to consider:Start with your working title.As you start to edit your title, keep in mind that it’s important to keep the title accurate and clear.Then, work on making your title sexy — whether it’s through strong language, alliteration, or another literary tactic.If you can, optimize for SEO by sneaking some keywords in there (only if it’s natural, though!).Finally, see if you can shorten it at all. No one likes a long, overwhelming title — and remember, Google prefers 65 characters or fewer before it truncates it on its search engine results pages.If you’ve mastered the steps above, learn about some way to take your blog posts to the next level in this post. Want some real examples of blog posts? See what your first blog post can look like, below, based on the topic you choose and the audience you’re targeting.Blog Post ExamplesList-Based PostThought Leadership PostCurated Collection PostSlideshare PresentationNewsjacking PostInfographic PostHow-to Post
Almost 10 months ago, I had my first day at HubSpot. I was excited about lots of things — the candy wall in the kitchen, the free coffee, and, you know, working with some great people — but one of the things I was most looking forward to was a fresh, clean email address. It was brand new. No one was selling it to unscrupulous marketers to spam me with irrelevant and annoying sales tactics.I was free … but not for long.Ten months later, my spam filter gets more and more email garbage each day, mostly filled with cold emails pitches. I’m sure your email address experiences the same thing. Last week, I got a particularly horrendous spam email that somehow got through my spam filter. It was impersonal, confusing, and broke some CAN-SPAM best practices. Yikes!Since the best way to learn how to do something is to sometimes hear how not to do it, we’re going to pick apart the horrible email below. All identifying information has been removed, but everything else has remained unchanged.So let’s take a look at this horrible email and see just what the fuss is all about. The Anatomy of a Truly Horrendous Spam Email *) Sending Spam EmailsIt’s kind of like the first rule of Fight Club: The first no-no of sending bad spam emails is (you guessed it!) sending spam emails in the first place. There’s not really a “great” way to send a spam email.Instead, you should be organically growing your email lists and only sending emails to people who’ve opted in to receive them. Your Sender Score will be better and your subscriber list will be happier. 1) Irrelevant Subject LinesFrom the first thing I see, I know that this email is going to be irrelevant and spammy. I work for an inbound marketing company — why would I be interested in buying lists? On top of that, telling me that people opted in to those lists doesn’t really change that fact. (Honestly, I don’t even know why I clicked through.)If you’re going to be emailing people, you’ve got to make sure the subject line of the email aligns with your subscriber list’s interests. 2) Standard, Thoughtless Greetings”Hi,” “hello,” “hey”: all “acceptable” greetings you can use in your emails. But this email is forgetting one crucial element of a greeting: my name. It sounds so simple, but it’s something that lots of people get wrong.Even though most people know that personalized emails are usually customized by a machine, adding that small touch to your email makes people feel like you’re talking to them Most marketing software, like HubSpot, will let you personalize your email greetings. The point here is simple: Make sure you’re taking advantage of this feature!3) Confusing Opening LinesI’ll admit it — the opening line of this email was the deciding factor in writing about it here. It’s just so crazy. If the sender has just a few seconds to hook me, why would they include the most confusing opening line ever? Is “Happy New Year” a saying that deserves quotations? Am I supposed to imagine the sender actually saying that out loud? Or does the sender not know how to use quotation marks like in this scene from Friends?Seriously folks, you’ve only got a second or two to hook your email subscribers in your opening sentences, so use your time wisely.4) Irrelevant OffersAt this point in the email, I wondered again whether the person knew who they were emailing. I’m guessing no … because with a few seconds of research, it’d be very evident I — or anyone else at this inbound marketing company — wouldn’t want to hear about purchasing email lists. In your own emails, since you’re not going to be spamming random lists you’ve bought, make sure your message is tailored to the audience receiving the email. The easiest way to make sure this happens is to segment your lists properly. 5) Filler Keywords (?)At the bottom of the email, I can’t help but be confused — yet again. What the heck are those keywords doing there? It wasn’t a company tagline or a link to its products. In fact, the company name wasn’t anywhere in the email at all. Was it a way to game your inbox search? I really have no idea.In your own emails, cut anything that might seem out-of-place and irrelevant to your audience — it could be the difference between someone clicking through on an email and deleting it. 6) CAN-SPAM ViolationsNote: I didn’t redact this information in the email footer — it was already like this. I don’t even know which company is sending me this spam email unless I look at the end of the sender email address … and after Googling the company name, I found out that the sender and the company were fake. Seriously … just … yucky.If you’re sending emails, make sure it’s very obvious who you are sending email on behalf of. 7) Difficult UnsubscribesIf I’m not able to unsubscribe from your email list with the click of a button, your email is going in the spam folder and your sender name will get blocked. Though technically, according to CAN-SPAM, you only have to not make it difficult for people to unsubscribe and honor the unsubscribe in 10 days, it’s a PITA to unsubscribe from spam emails like this.Do your subscribers a favor and allow them to unsubscribe with a few clicks of their mouse — most email marketing solutions will make this process incredibly easy for you and your subscribers. Even if you’re not sending spam emails specifically, you should avoid all of these email no-no’s. Your subscribers will be more excited to receive emails from you and see the count next to their spam folder get smaller and smaller — a win-win for everyone. What horrible tactics have you seen in your spam email folder? Share your stories with us in the comments. Topics: Originally published Jan 29, 2014 8:00:00 AM, updated February 01 2017 Email Deliverability Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Marketing Small- and medium-sized businesses are turning to social media to generate leads and customers. In fact, in 2013, 36% of SMBs attracted a customer from their Twitter marketing campaigns. As more and more companies look to Twitter to generate site traffic and customers, the interactions on Twitter become more meaningful to customers and companies alike.Twitter recently launched a study of 1,000 people living in the United States who use Twitter monthly, and follow SMBs on Twitter, to determine how businesses interact with their followers. I have highlighted some of the best takeaways from their report to help give you both an understanding of how SMBs are using Twitter, as well as how they’re interacting with their followers. To view the full report, check it out on Twitter’s website. How SMBs Are Using Twitter in 20141) 51% of SMBs use Twitter daily. (Tweet This Stat.)2) 73% of people said they feel more confident in an SMB after following them and reading some of their Tweets. (Tweet This Stat.)3) 57% of people have discovered a new SMB on Twitter. (Tweet This Stat.)4) The top way people found a new SMB is in the “Who to Follow” recommendations on the left, followed by a friend tweeting about the SMB. (Tweet This Stat.)5) 32% of people found a new SMB from a promoted tweet from the SMB. (Tweet This Stat.)6) 40% of people who follow SMBs do so because they want to learn about new products. (Tweet This Stat.)7) 2/3 of people have retweeted a tweet from an SMB. (Tweet This Stat.)8) 81% of people who follow an SMB are more likely to take an action after seeing something on Twitter than any other marketing channel — including visiting their website, getting an email, and getting direct mail. (Tweet This Stat.)9) 9 out of 10 people have engaged in a conversion with or about an SMB on Twitter. (Tweet This Stat.)10) 76% of people have tweeted directly to an SMB. (Tweet This Stat.)11) 90% of those who got a reply from an SMB felt better about the company. (Tweet This Stat.)12) Of the people who notice promoted accounts on Twitter, 2 out of 3 started following an SMB because of it. (Tweet This Stat.)13) 48% of people who have noticed a promoted tweet have clicked through the link in the tweet. (23% end up purchasing something!) (Tweet This Stat.)14) 85% of followers feel more connected to an SMB after following them. (Tweet This Stat.)15) The most common reason someone tweets at an SMB is to share a positive experience they had. (Tweet This Stat.) Originally published Mar 13, 2014 11:00:00 AM, updated February 01 2017
The demand for content strategists is outstripping supply, and with good reason: They produce the fuel that drives the inbound engine. Because it’s a relatively new role, however, universities aren’t yet churning out journalist-grade writers who double as experts on the machinery of search, demand creation, and social media. Instead, content strategists tend to emerge from various corners of the current marketing and media workforces.CMOs can feel like they’re playing a high-stakes game of Whack-a-Mole when recruiting for a content strategist position. There’s simply no telling where they’re hiding. Yet for companies running the inbound marketing playbook, it’s such a foundational hire that the CMO may feel like she has little choice but to stand by the game console, waiting to bag the first critter to pop up his head.Fortunately, I’ve hired for the role and helped others land quality content talent. Let’s put down the foam mallet and explore some reliable ways to land not just any content strategist, but the right one.1) Focus on Skills, Not TitleThere just aren’t that many legitimate content strategists out there, so don’t get too tangled up in looking for people with the ideal title. You are far better off searching for candidates with foundational skills like blogging, SEO, marketing automation, design, video production, even coding.Writing is a prerequisite. After that, I look for one additional core skill. If you are hiring only a single content strategist, I’d suggest the secondary skill be design. Analytics and SEO can be taught more easily than can writing or design.2) Follow the LeadersThanks to “ego trap” marketing, the internet is chock-full of lists cataloging prominent content professionals. Even if you aren’t in a position to hire one of the top names, creep their profiles to discover who they follow on Twitter. You are sure to find a long list of practitioners who, at the very least, have earned the hard-won attention of influencers in the space. (Hey, it’s a start.)3) Fish Off of the Longest PiersThere are a number of prominent blogs that are dedicated to inbound and content marketing. The Content Marketing Institute, Copyblogger, MarketingProfs, B2B Marketing Insider, and this blog, all come to mind as hotbeds for quality guest contributors. You may also want to scour dominant blogs in your own vertical market. Generally speaking, the better the blog, the higher the bar for guest writers to clear — a standard that’s likely to become even more stringent given recent Google comments.Simply put, if any of these blogs has published a post by an outside content strategist, odds are, the writer is a good one. The blog hasn’t only surfaced a candidate for you to contact, but it’s also helped with your due diligence. It’s a two-point victory.4) Trust the CrowdThere are a handful of sites, many premium, that search the social graph on a given topic to identify the people most influential on a given subject. For example, Little Bird, a company I advise, can quickly generate a list of hundreds of “insiders” on the subject of “content strategy.” Names are ranked by how many other insiders are connected to them. It also allows you to identify “emerging” influencers, or rising stars in a given industry. This particular list may be useful for smaller companies or those with tighter budgets. In any event, the crowd can be a reliable way to surface and vet candidates.5) Look for ClustersLinkedIn is, obviously, the go-to starting point for sourcing candidates, but avoid focusing only on scanning profiles. Instead, join content marketing groups and monitor activity level. Perhaps more relevant still is Inbound.org, an active community of inbound marketers — many of whom embody the ideal art-meets-science profile that makes for a successful content strategist. Inbound.org also includes a job listings board.6) Follow the Speaking CircuitYou don’t have to attend every marketing conference to know who is presenting. Simply check out the agendas for marketing-related events, like Content Marketing World, Authority and INBOUND, to see who has been invited to speak. Alternatively, you can run the same process for industry events in your particular market. Identify relevant topics on the agenda and … shazam! An instant list of highly trusted voices in the space. Most speakers also upload their presentations to SlideShare, which will give you visibility into their creative skills as well as their storytelling ability.7) Check Your Reading ListRemember that many of the best content strategists didn’t start out as marketers at all. They came from the ranks of journalism. So ask yourself: Who do I read regularly? What are my favorite blogs or news sites? Jot down a short list and reach out to the reporters. Sure you may have to teach them fundamental marketing skills, but the most important ability — the capacity build an audience with words — is likely there in spades.Several pillars — freemium pricing, engaging tools and apps, a rich web experience, relevant and welcome email, and, perhaps most importantly, smart content — form the foundation of an effective inbound marketing program. But for many CMOs, the content strategists have proven to be an elusive hire. Mix these seven tips with a little online sleuthing, and you might just find the perfect fit for your organization. Just make sure they aren’t currently on my team, okay? Content Marketing Strategy Topics: Originally published May 27, 2014 8:00:00 AM, updated February 01 2017 Don’t forget to share this post! 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Originally published Jan 30, 2015 11:00:00 AM, updated July 28 2017 Excel Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. With that in mind, here are ten tricks to help you get more proficient at Excel.1) How to Summarize Data with a Pivot TableWhat is a pivot table? A “Pivot Table” is a spreadsheet functionality that allows you to arrange and categorize tabular data. Why are pivot tables important? Data is useful only if you can summarize and extrapolate meaningful trends from it. Pivot Tables help you do exactly that. How do I create a pivot table? Watch the video.2) How to Create a Histogram Using the “=FREQUENCY” FunctionWhat is a histogram? A histogram is a graphical representation (chart) of distribution data. A frequency distribution displays the number of data points that fall within specified ranges in a sample.Why are histograms important? Histograms are a convenient way to organize data into similar groups (e.g all grades from 90-100 are an “A” while those from 80-89 are a “B”). The range between “90” and “100” is known as a “bin.” Although school grades are less relevant for day-to-day marketing, histograms are commonly used in finance. Since finance affects every single business, understanding how to read, create, and manipulate data in the form of a histogram is critical for business owners and marketers.How do I create a histogram using the “=FREQUENCY” function? Watch the video. Here’s another video walkthrough as well.3) Understanding Regression Analysis and the Meaning of R2What is regression analysis? Regression analysis is a statistical process that compares the relationship between different variables in a sample. Excel does all of the hard work for you. The important thing is to understand the meaning behind the numbers that Excel outputs. Why is regression analysis important? Two words: correlation and causation. It is important to know how much of an impact A is having on B (causation) or if A and B are trending along similar paths without having a direct impact on one another (correlation). R2 is the number you need to understand.Understanding R2? R2 is known as the coefficient of determination. It describes how well the data fits your chosen model. When you plot your data on a chart, add a trendline (common trendline models are linear and exponential), and then display the R2 value, you will see a number between 0 and 1. Think of this like a percentage. R2 = 0.99 is a 99% fit to the model you picked (pretty darn close). R2 = 0.10 is a 10% fit (not very close).How do I add R2 to my chart? Watch the video.4) How to Use the VLOOKUP FunctionWhat is VLOOKUP? VLOOKUP is a built-in Excel function that allows you to search your table for a certain value and then outputs its associated value automatically. Why is VLOOKUP important? Searching a large database manually would take forever, and depending on the size of the table, could be impossible to do without serious errors. If you want to search a database efficiently and accurately then you need to understand VLOOKUP.Did you know? VLOOKUP stands for vertical look-up – as in looking vertically down a column of data cells. Conversely, HLOOKUP stands for horizontal look-up – as in across a horizontal row. How do I use VLOOKUP? Watch the video.5) How to Program a MacroWhat is a Macro? A macro is a program that records and automatically executes a series of commands (actions) with a single execution instruction (e.g. the click of a button).Why are Macros important? They make long manual processes simple by automating them.How do I create a Macro? Watch the video.6) Conditional FormattingConditional formatting is useful to identify trends or points of interest in a data set. Watch the video for a few examples of conditional formatting.7-10) Four Keyboard Shortcuts That Are Good to Know“CMD + 1” : Shortcut into the “Format Cells” Window“CMD + K” : Insert a hyperlink“F11” : Creates a chart in a new sheet from the selected data“CMD + SHIFT + T” : Sums the column of data and puts the total in the next cell (automatically executes the =SUM() function).Extra Credit: How to Import Data From a DatabaseYou can either download an ODBC driver for the type of database you want to access, or subscribe to a cloud-based service that incorporates the necessary connectivity into their product offering. You will need to determine which database you want to access and download the correct driver for your particular operating system. I will discuss this more in a future blog post.What is an ODBC Driver? ODBC driver stands for Open Database Connectivity driver. Long answer short: it is required software to access database information. You need different ODBC drivers to access different databases (e.g. Google, Hubspot, Salesforce.com). I hope you enjoyed this short primer on Excel. As mentioned above, these tricks can come in handy for marketers in all industries. If there are any functions that you’d like me to cover in the future, contact me @JustinPavoni. Want to learn more marketing skills that will help you climb the career ladder? Download our starter guide to becoming a CMO.
Topics: The advertising industry has a major morale problem, and it’s not going to go away on its own.Campaign US recently conducted the Second Annual Morale Survey for 2016, and their findings reveal a staggering decline in overall morale among agency employees. Along with slipping morale, the study also uncovered a troubling host of symptomatic issues, such as talent retention and a decline in employee performance.So what are the root causes of this morale problem? What impact will it have on talent retention? What areas of employee experience do agencies need to make an effort to improve?Subscribe to HubSpot’s Agency newsletter today.To help agencies tackle these questions and visualize the challenges in front of them, we created the following five charts based on the Campaign US survey results. Check them out below to see the far-reaching effects morale has on the industry.1) Overall morale among agency employees has steeply declined.When Campaign US conducted their first Annual Morale Survey back in 2015, only 34% of employees said their morale was either low or dangerously low. Those numbers were alarming at the time, but they haven’t improved — in fact, morale among agency employees has experienced a distressing decline in 2016.This year’s survey results found that 47% of agency employees report either “low” morale (31%) or “dangerously low” morale (16%). That’s a 36% drop in overall agency employee morale between 2015 and 2016.Data Source: Campaign US Morale Survey2) Agency employees with low morale also reported dissatisfaction with leadership and advancement.So what factors are responsible for this drop in morale? Survey participants who reported having “low” or “dangerously low” morale were asked to explain the reasons behind their responses.The top factor contributing to low morale was a dissatisfaction with company leadership, followed closely by a lack in advancement opportunities, and a general dissatisfaction with work. Less impactful were overall company performance and diversity.Data Source: Campaign US Morale Survey3) Work/life balance is the biggest factor for agency employees with good morale.Of the 53% of employees who reported “satisfactory,” “good,” or “excellent” morale, “work/life balance” was the biggest influencing factor. The other two big contributors to positive morale were “satisfaction with work” and “creative freedom.”Data Source: Campaign US Morale Survey4) Agency employees affected by low morale are ready to walk away.If any agencies still needed a wakeup call, this is it: 63% of employees who reported low morale were also actively seeking a new job. That means a whopping 29% of agency employees are looking to leave their current positions — which puts agencies in a precarious position. Data Source: Campaign US Morale Survey5) Low morale has a massive impact on agency employee performance.Unsurprisingly, morale has a major impact on overall employee performance. Regardless of whether they reported high or low morale, 98% of respondents said that morale had an effect on their performance.If employees don’t feel their needs are fully supported, their performance takes a hit. With nearly half of all agency employees reporting low morale, this could spell disaster for the ad industry’s bottom line.Data Source: Campaign US Morale SurveyHow is your agency planning to boost morale this year? Share your advice in the comments. Agency Talent Originally published Nov 8, 2016 5:00:00 AM, updated February 01 2017 Don’t forget to share this post!
Apple iPhone 2019 launch event is just a few days away. Apple will launch new iPhones or iPhone 2019 on September 10. One of the three iPhones will succeed the iPhone XS, the second one will follow up the iPhone XS Max and the third one will be the next version of the “affordable” iPhone XR. Ahead of the launch all key specs and the starting price of all three upcoming iPhones have been revealed by rumours and leaks. Now, almost official names of the new iPhones have been revealed by a new leak.There is a lot of confusion around the names of iPhone 2019, like every year. Previously rumours and leaks suggested that the upcoming iPhones will be called the iPhone XI, the iPhone XR2, and the iPhone XI Max. Later some other rumours revealed that the Apple will go for “iPhone 11” naming scheme for the upcoming iPhone 2019 series. A new leak now reveals that the upcoming iPhone 2019 series of phones will be called the iPhone 11, the iPhone 11R and the iPhone 11 Pro. Notably, some other new leaks suggest that the bigger iPhone this year may be called iPhone 11 Pro Max and the iPhone XS successor will be named iPhone 11 Pro.The new leak suggesting the iPhone 11, iPhone 11R and iPhone 11 Pro names comes from leakster Sudhanshu Ambhore. According to Ambhore some retailers have listed the upcoming iPhone’s with these names — iPhone 11R, iPhone 11, and iPhone 11 Pro. Apple is yet to officially reveal the name of the upcoming iPhones. The official name of the new iPhones will be announced on September 10.Ahead of the launch the full specs sheet and the price of all three iPhones have been revealed. The iPhone XR successor or the iPhone 11R is said to come with a 6.1-inch LCD display, A13 chipset paired with up to 4GB RAM and up to 512GB of storage. It will sport dual 12MP rear camera setup, 12MP selfie camera, and 3110mAh battery with Bilateral wireless charging support. The starting price of the iPhone 11R is said to be $749 that roughly translates to Rs 53,800.The iPhone 11 and iPhone 11 Pro are said to come with a 5.8-inch OLED display and 6.5-inch OLED display, respectively. Both these iPhones are said to be powered by A13 chipset and come with three cameras on the back panel — 12MP + 12MP + 12MP. On the front, the iPhones are said to pack 12MP selfie shooter. The iPhone 11 is expected to pack a 3190mAh battery while the iPhone 11 Pro will come with a 3500mAh battery. Both these iPhones are said to come with Bilateral wireless charging support.ALSO READ | iPhone 11 spotted on Geekbench with high performance score, more RAM
Bangladesh all-rounder Afif Hossain on Tuesday said that skipper Mahmudullah told the team to play as a collective unit in the ongoing three-match T20I series against India.Bangladesh had defeated India on Sunday by seven wickets in the first T20I of the three-match series. This win was Bangladesh’s first over India in the shortest format of the game.”Our captain Mahmudullah told us to do whatever we do best. He told us that we should play as a unit. It was our team plan to be aggressive on the field. In the last match, I did not get a chance to bat, so I tried to give my all with the ball in hand. When I will get the chance with the bat, I will strive to do my best,” Hossain told reporters.”We are pretty confident after winning the first match. We are feeling good and we are raring to go for the second T20I. We are training hard to tackle the pitch and weather conditions. The facilities are good here,” he added.The all-rounder also said that he did not get a chance to bat in the first T20I, but he tried to the maximum number of dot balls when he had the ball in his hand.He also said that the side is not focusing on winning the series right now, the team is just taking one game at a time and trying to put their best foot forward.”When I had the ball in hand, I focused on bowling the maximum number of dot balls. It is my first time playing in India, so I am trying to learn the most out of this series. We are not focusing on winning the series, we are just trying to give our best performance,” Hossain said.advertisement”Our senior players always help the youngsters in the squad. Our coach Russell Domingo has always given us the freedom to play our natural game. We practiced as a collective unit and each player in the squad is trying to give their best for the side,” he added.Ahead of the series against India, Bangladesh lost its two key players–Shakib Al Hasan and Tamim Iqbal.Shakib was handed a two-year ban with one year of it being suspended by the International Cricket Council (ICC) for not reporting a match-fixing offer to the apex cricketing body’s Anti Corruption Unit (ACU) while Tamim opted out of the tour due to personal reasons.India will take on Bangladesh in the second T20I of the three-match series on Thursday, November 7.Also Read | IPL 2020: Delhi Capitals complete R Ashwin move from Kings XI Punjab, announcement soonAlso Read | We’ve forgotten the Delhi loss before coming to Rajkot: Yuzvendra Chahal
Two days ago Megan Campbell was on her way to Melbourne to watch the world’s best tennis players battle it out for the Australian Open. Today Megan marched, cloaked in green and gold in the Opening Ceremony of the Youth World Cup and will begin her campaign for World Cup glory as part of the Australian 18’s Women’s side this afternoon. How life can change in two days. Before this tournament, Megan had only played at National Touch League level in the Sydney Scorpions Womens Open team. She gained selection in the Womens 18’s and 20’s squads for the Youth World Cup and for NSW in the State of Origin 2004 series. Prior to her round one game today Megan had only two 45- minute training sessions with her team, but says fitting in with them on and off the field has not been a problem. “All the girls were really welcoming and really nice about me coming into the team late, they were all glad it wasn’t them,” said Megan. Even though Megan has entered the team late, she is still very proud to be playing touch at this level and representing her country. “It’s such an honor to play for Australia, I’m having heaps of fun, and it’s great to be able to interact with Touch players from all around the world,” said Megan. Andrew Knox was at Barbarians training in Western Australia just about to pass the ball when his phone rang….and it wasn’t his mum. The voice on the end of the line was Australia’s Elite programs Director, Cathy Gray asking him if he could fly to the Sunshine Coast to represent Australia in the Men’s 20’s teams at the Youth World Cup. Barbarians training and NTL’s quickly became the last thing on Andrew’s mind as he rushed home to organise time off work and flights to the Sunshine Coast. “I was pretty disappointed to not make the team originally, so I was stoked when I got the call that they needed me in the team,” said Andrew. This is Andrew’s debut at an international tournament, the highest level he has previously played being Men’s Opens for Barbarians at NTL’s. Fitting into his team on and off the field has not been a problem for Andrew either. “They’re all top blokes so it was easy to come into the team, but it did take a while to learn all their names in one day,” said Andrew. Andrew is proud to represent his country at the 2005 Youth World Cup, and feels extra privileged to be in an Australian team. “It’s great, it’s definitely not something that happens everyday,” said Andrew. By Lisa Plummer
Next India Today Web Desk ManchesterJuly 7, 2019UPDATED: July 7, 2019 22:47 IST AP PhotoHIGHLIGHTSMS Dhoni recieved a warm welcome from fans as Team Indai reached ManchesterIndia will take on New Zealand in the first World Cup semi-final on July 9Australia will face hosts England in the second semis match in Birmingham on July 11MS Dhoni turned 38 on Sunday and celebrated the special day with his wife Sakshi, daughter Ziva and teammates in Headingley before the Indian team departed for Manchester.As the players arrived in their team bus in Manchester, MS Dhoni got a warm welcome from the fans gathered at the team hotel.As soon as Dhoni came out of the bus, fans started singing “Happy Birthday” and Karachi-born Mohammad Bashir, aka ‘Chacha Chicago’, even managed to hand the legendary cricketer a bouquet of flowers.Dhoni had provided tickets for the India-Pakistan group match on June 16 to Mohammad Bashir, who supports the former captain’s team over the country of his birth whenever the two sides clash.MS Dhoni’s birthday celebrations had begun early on Sunday as the India cricket superstar celebrated the special day with his family and friends in Leeds right after India’s World Cup 2019 win over Sri Lanka.Sakshi Singh Dhoni took to Instagram to share an adorable photo of herself with MS Dhoni and Ziva from the mini birthday bash on Sunday.Dhoni was showered with loved and lots of good wishes from former players, teammates and fans on social media.Hardik posted Boomerang videos of himself with Dhoni and wrote, “Happy birthday, Mahi bhai! Every day spent with you is a chance to learn and grow. Thank you for being one of the biggest role models in my life. Swipe right to see the fail one.”advertisement”Four World Cups, four different looks, which one do you like the most? Take a pick. Happy Birthday Dhoni,” the BCCI also wished the wicketkeeper-batsman.#HappyBirthdayMSDhoni pic.twitter.com/dWbrQde2cLBCCI (@BCCI) July 7, 2019India will now take on New Zealand in the first semi-finals in Manchester on July 9 while Australia will face hosts England once again in this edition in the second semi-final in Birmingham on July 11.Also Read | Ziva Dhoni gets first bite of the cake as MS Dhoni celebrates birthdayAlso Read | God bless you, stay healthy and fit: Sachin Tendulkar wishes MS Dhoni on 38th birthdayAlso Read | Hardik Pandya, Rishabh Pant greet MS Dhoni in a special wayFor sports news, updates, live scores and cricket fixtures, log on to indiatoday.in/sports. Like us on Facebook or follow us on Twitter for Sports news, scores and updates.Get real-time alerts and all the news on your phone with the all-new India Today app. Download from Post your comment Do You Like This Story? Awesome! Now share the story Too bad. Tell us what you didn’t like in the comments Posted byrohan sen Tags :Follow MS DhoniFollow MS Dhoni birthdayFollow Happy Birthday MS DhoniFollow India vs New ZealandFollow World Cup 2019 Watch: Fans wish MS Dhoni as Indian players arrive in Manchester ahead of World Cup semi-finalBirthday-boy Mahendra Singh Dhoni got a warm welcome from the fans as the Indian team arrived in Manchester ahead of the World Cup 2019 semi-final against New Zealand.advertisement
TORONTO (680 NEWS) — Landmarks around the world from the CN Tower to the Eiffel Tower are going dark for an hour at 8:30 local time tonight for Earth Hour.This will mark the 13th year Canada is switching off the lights in response to the global movement.While it can be a good tool to raise awareness, scientists say an hour isn’t going to repair climate change.“There needs to be government action. There needs to also be individual lifestyle changes as well,” says Dr. Dave Atkinson, an arctic ecologist at Ryerson University.“We can’t continue to do the things the way we’ve been doing them and burning the amount of carbon that we have. Carbon dioxide levels continue to rise and it’s just creating a warmer planet.”#EarthHour : ce soir @LaTourEiffel et plus de 200 autres monuments de @Paris s’éteignent pour rappeler l’engagement de notre ville contre le dérèglement climatique. @WWFFrance pic.twitter.com/8HWAqNtsbH— Anne Hidalgo (@Anne_Hidalgo) March 30, 2019Beginning in Sydney in 2007, Earth Hour has spread to more than 180 countries, with tens of millions of people joining in.This year’s Earth Hour is specifically focused on conserving nature and biodiversity.Paris Mayor Anne Hidalgo dimmed the lights Saturday on the city’s most famous monument for an hour starting at 8:30 p.m.Here’s how some countries have celebrated Earth Hour so far:Open Gallery4 items– With files from the Associated Press
APTN National NewsThe motion that introduced Jordan’s Principle to Canada was voted on in the House of Commons in 2007.It was passed unanimously by members of Parliament after Jordan River Anderson, a First Nations boy in Manitoba died in hospital while Canada and the province fought over who would pay for his nursing at home.But implementing the plan to put First Nations children on the same footing as off-reserve kids is taking more time.APTN’s Dennis Ward now on Manitoba’s plan.