4 militants killed in Shopian and Handwara

first_imgFour militants were killed in two separate encounters in Kashmir valley on Thursday.Three militants, identified as Sajad Khanday, Aqib Ahmad Dar and Basharat Ahmad Mir, all residents of Pulwama, were killed in an early morning operation at Yawran village of Keller in Shopian district.“We had credible inputs about their presence in the area. All the three bodies were retrieved from the site of encounter. It was a combined group of Hizbul Mujahideen and Lashkar-e-Taiba (LeT),” said the police. Three rifles were recovered from the site.Dar, according to the police, had a long history and was involved in conspiring and executing many “terror attacks” in the area. Three AK rifles were recovered and were taken in the case records for further investigation,” the police said.In a separate gunfight that erupted in north Kashmir’s Kupwara district, one Jaish-e-Muhammad militant was killed. “Yaroo area of Langate in Handwara was cordoned off following a tip. The search party was fired upon. One militant was killed,” said the police.The slain militant was identified as Danish Ahmad Dar, a resident of Sopore.“Dar was affiliated to JeM. One rifle and grenades were recovered from the site of encounter,” the police said.last_img read more

Moto M to launch in India today, may cost less than Rs 20,000

first_imgLenovo today is going to add another Moto phone, Moto M in India. The Moto M was launched in China last month and since India has been an important market for Moto it is coming to the country today. The phone was first launched at CNY 1,999 in China, which roughly translates to Rs 20,000. The company teased its launch in India on its Moto India twitter handle.Also Read: Motorola Moto Z review: The most underrated phone of 2016 Interestingly, the phone sports a full metal unibody design and is water resistant like the Moto G4 and G4 plus. The design is also quite similar with a rounded back and a 5.5 inch Full HD display in front; the same Octa core snapdragon 617 chipset and 3000mAh battery. So the major difference then remains with the fingerprint sensor placement.This may have come in response to many Moto fans and critics who pointed out that front button is a useless addition when on-screen home and back keys are the given way of navigation. It is like a home button that you can’t press and that is annoying at times. Then there was the plastic build, both on Moto G4 and G4 Plus that became a fodder for further analysis.Motorola (yeah Lenovo) fixes these things with Moto M. It had to be announced in India. The fingerprint sensor is placed at the back, the build is all metal (and water resistant), the RAM is upgraded to 3GB/4GB and the storage to 32GB/64GB. Then, there is a higher resolution 16megapixel camera in the rear with 1micrometer pixel size. It almost enters the Moto Z league.advertisementIts Metallic. Its Marvelous. And it could be yours very soon. Coming soon on Flipkart! #SomethingMagnificent pic.twitter.com/WccEK8AcLg Flipkart (@Flipkart) December 8, 2016Though, hinting from the China price, the Moto M will also carry a bigger price tag. And that also kind of jeopardizes the pricing of Lenovo smartphones that always manage to carry heftier specs. The Lenovo Z2 having Snapdragon 820 would actually cost the same.That said however, Moto phones grab an edge over its Lenovo counterparts by offering clean stock interface and water resistance with a curvier design. Like you, we are eagerly waiting for the new (read old) Moto design to rise from the ashes, in metal.Also Read: Moto G4 Plus review: Two steps forward, one step backlast_img read more

Get Your Money Habits Together in College: Yes, You Got This!

first_imgConnor Sweet is a recent graduate of UC Berkeley and has deep aspirations to invest his money in the future. He is in the process of getting his finances in order and paying off his student debt in order to reach this goal. As he begins this journey he wants to offer his personal experience, advice, and findings in order to help college students/young adults in this very confusing time/pivotal point.From the Mint team: Mint may be compensated by some of the links that appear in this article. Our partners do not endorse, review or approve the content. Any links to Mint Partners were added after the creation of the posting.  Mint Partners had no influence on the creation, direction or focus of this article unless otherwise specifically stated.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related Post navigation This week I’m looking at how college students actually spend their money. I’ve reviewed my own spending, but in the interest of increasing the sample size, I asked my friend Michelle* if she’d be willing to share her spending from the last week. Obviously, this feels a little intrusive to anyone, but I was happy she agreed. *I did change her name due to the personal details being shared here.A little about Michelle: she is a 21-year-old college senior, on scholarship and she rarely uses cash. This made the look-back much easier as we could track it all through her bank statement. We both took some time to look through it and I added some categories so we could break it down even further.IncomeMichelle receives a scholarship of $1,300 every month.  Due to the high living cost at her university, about $1,000 of that goes to rent.  This leaves about $300 for the rest of her living costs for the month.  Michelle does occasionally receive some extra spending money from her parents, when they are able to.Looking Back is HardAs we began to look through all of her costs, Michelle began to feel a bit guilty.  I asked her explain a little about why she was feeling this way. “I feel a little embarrassed on how much money I’ve spent.”  I completely related to her – as I recently experienced, it’s not easy looking at your own expenses. Especially with a friend. But we both agreed, if we learn something from it, the long-term benefits are well worth it.GroceriesAs with any college student, food is a big part of what we spend on. In this particular week, Michelle had gone grocery shopping.  She spent a little over $65, which she said was a normal habit for her and will last her about two weeks.  I don’t think you can really beat $65 for two weeks worth of food! She said she always looks for sales and deal in the grocery store. Pretty impressive!SavingsOur conversation quickly shifted into saving money.  I asked her about financial goals/plans.  Michelle hopes to attend law school one day, but knows the cost is very steep.  I assumed she was saving money, but when asked, she said she doesn’t actively save money.  When I asked her why, she said, “Law school is much more expensive than what I could save in a month.”Ouch. This is so true.I then thought about my own savings journey over the last few months and realized Acorns might actually be a good tool for her to use as well. Acorns connects to your debit/credit card and rounds each charge up to a full dollar and saves that amount.  I showed her the app and  Michelle was astonished at how much I had personally saved in a fairly short period of time.Forming Good Habits We began to discuss the difficulties of good habits and avoiding the pitfalls that exist in college.  As our conversation went on, I asked her what type of spender she thought she was.  When posed with this question, she thought for a bit and then finally said (with some guilt, I noted), “I think I like to treat myself a lot.”  I asked her to elaborate and she said, “I guess this never really crossed my mind, but looking at the amount spent on personal care and food was kind of a lot.”Final ThoughtsMichelle is definitely not an extravagant spender. She is working with a very small budget on a monthly basis and does a lot to make it stretch. As with many of my peers, she spends a bit on herself every month, but even then, she’s doing a good job of making ends meet. Reviewing her spending seemed to bring out some guilt on her part, and I realized how hard we can be on ourselves. All of this is a learning process, and in all honesty, we’re in a weird money phase of our lives. This one week look-back gave Michelle some ideas on ways she could cut back even more, and she even came to the conclusion that she can in fact start saving each month!last_img read more

The Tastiest Foods To Get You Spring Break Bod Ready

first_imgEating healthy for spring break bod success doesn’t mean you have to eat tasteless salads or go on extreme diets. Some of the healthiest food even tastes better than the unhealthy alternative and will prepare you for the upcoming beach season. Here are some healthy and delicious foods that’ll help you to feel your best. 1. Green SmoothiesGreen smoothies sometimes can get a bad rep due to their slightly off-putting appearance but with the right ingredients, they can taste sweet and just like any other smoothie. The best thing about green smoothies is that they sneak in the vegetables you need without being able to taste them. Waking up and already having a serving of vegetables in before lunch is a great way to ensure spring break bod success.2. Protein BallsProtein Balls are basically just healthy cookies in disguise. They are so yummy and a great pre-workout treat or a substitute for dessert. They often pack in ingredients with health benefits too–such as flax seeds or chia seeds. They are easy to make and normally don’t require baking so they are a great healthy snack to keep on hand in your preparation for beach season. 3. Dark Chocolate If you’re anything like me, dessert is the most important meal of the day. I have such a sweet tooth even when trying to eat healthy– so dark chocolate is a must. While it’s best in moderation, dark chocolate has several health benefits–such as reducing cholesterol. Its ok to treat yourself when preparing for that spring break bod.4. ToastEveryone loves a classic avocado toast but there’s no need to stop with just avocado. There are so many delicious and healthy ways to upgrade your toast that will help you to sneak in some extra veggies while still getting that comfort food feel. Whether you’re looking for sweet or savory–toast is probably the answer. Plus, toast can be topped with lots of healthy ingredients and is a great food to eat while getting in shape. 5. Overnight OatsSometimes we resort to unhealthy breakfasts when we’re in a rush, but overnight oats are a healthy and tasty solution. You can make them the night before and just stick them in the fridge to eat in the morning. There are so many great overnight oats recipes and are made with ingredients you probably already own. This is a great and healthy way to start your morning.6. Grain BowlsGrain Bowls are personally one of my favorite dinners, plus they’re healthy and very filling. They have many of the same ingredients as a typical salad but are a bit heartier and are often made with some sort of warm grain like quinoa or brown rice. This is a great staple meal to have in the weeks to come before spring break. With spring break right around the corner, it’s the perfect time to pack in all your healthy meals while you still can. Spring break body doesn’t mean dieting and eating foods you don’t like just to look good on the beach. With these healthy foods, you can eat tasty food and still look forward to getting your tan on. Sourcelast_img read more

A 10-Step Plan for the World to Cut Food Loss and Waste in Half By 2030

first_imgThe UN set a global goal to cut food loss and waste in half by 2030. Alarming figures show just how big of a challenge remains.Nearly a third of all food produced in the world goes uneaten each year — an amount that costs the global economy $940 billion and emits 8% of planet-warming greenhouse gases. At the same time, 1 in 9 people is undernourished.A massive challenge requires massive action. A new report by WRI — and produced with support from The Rockefeller Foundation, and in partnership with United Nations Environment, Natural Resources Defense Council, Iowa State University, The University of Maryland’s Ed Snider Center, The Consortium for Innovation in Postharvest Loss and Food Waste Reduction, Wageningen University and Research, and WRAP — lays out a Global Action Agenda to overcome the world’s food loss and waste problem.Simply put, this Global Action Agenda calls on governments, companies, farmers, consumers, and everyone in between to play their role in a three-pronged approach:Target-Measure-Act: Set food loss and waste reduction targets, measure to identify hotspots of food loss and waste and to monitor progress over time, and take action on the hotspots.”To do” list: Pursue a short to-do list we’ve identified per player in the food supply chain as “no regret” first steps toward taking action.10 scaling interventions: Collaborate in 10 areas to ramp up deployment of Target-Measure-Act and the “to do” list. 10 Ways to Scale ActionTo accelerate momentum, here are 10 interventions that can rapidly spur deployment of a Target–Measure–Act approach and actor-specific actions.1. Develop national strategies for food loss and waste reduction.Only a handful of nations have established strategies to reduce food loss and waste, including the United Kingdom, the Netherlands, and Ethiopia. National strategies help align public policies, private sector actions, farmer practices, and consumer behavior toward a shared goal, so it’s critical that more nations create strategies to halve food loss and waste.2. Create national public-private partnerships.Reducing food loss and waste requires action across the entire food supply chain as well as supportive public policies. No single institution can drive a 50% economy-wide reduction on its own. Public-private partnerships have an emerging track record, having launched in countries like the Netherlands, United Kingdom and United States. In the UK, the Courtauld Commitment has been signed by 53 retailers, who have committed to measure and reduce food waste. If such partnerships emerged in the following countries, then 20 of the world’s largest agriculture exporters would be covered, representing 45 percent of the world’s population: Argentina, Belgium, Brazil, China, France, India, Italy, Malaysia, Mexico, New Zealand, Poland, Thailand, and Turkey.3. Launch a “10x20x30” supply chain initiative.Food losses often occur during production and, especially in low-income countries, during handling and storage. Launching a private sector campaign where at least 10 of the largest food and agriculture companies commit to act and engage their 20 largest suppliers to do the same by 2030 (hence, 10x20x30) could have a big impact. This approach leverages the relative market concentration and power of a few companies to catalyze change across the supply chain and geographies. This intervention follows a model set by retail-giant Tesco, which has secured the commitment of 27 of its major suppliers to set targets, measure progress, and act.4. Reduce smallholder losses.If we’re to halve food losses, efforts to assist smallholders with productivity and efficiency need a big boost—especially in reaching smallholders in sub-Saharan Africa and South Asia, regions that lose an estimated 26% of their food during harvesting, handling and storage. Approaches include training farmers in reducing losses, creating access to markets for smallholders, and improving storage solutions.  For example, as part of The Rockefeller Foundation’s YieldWise initiative, farmers growing tomatoes in Nigeria were trained in improved agronomic practices and access to aggregation centers, which reduced transport time to market. Following these interventions, losses were reduced by 54%.Thailand farmer rows boat laden with fruit and vegetables to market. Flickr/WRI 5. Launch a “decade of storage solutions.”What if the 2020s became a decade of making food storage technologies ubiquitous, affordable and climate-friendly? Doing so would tackle a huge hotspot of food loss and waste in low-income countries, helping ensure more food makes it safely to market. Innovations in solar-powered coolers and “lease-to-own” financing arrangements for villages can help.6. Shift consumer social norms.Behavioral science tells us that increased knowledge of an issue alone does not necessarily translate into changed behavior. What successful initiatives like the UK’s ‘Love Food, Hate Waste’ campaign have shown is that you must give people information and make it easy for them to change their behavior. That’s why ‘Love Food, Hate Waste’ ran advertisements to raise awareness and worked with retailers to get rid of offers such as ‘buy one get one free’ that encourage over-buying as well as to print food storage information on food packaging, making it easier for people to waste less food.  What’s needed is for norms in high-income countries and cities everywhere to shift so that wasting food becomes unacceptable.7. Go after emissions reductions.Reducing food loss and waste is an underappreciated greenhouse gas mitigation strategy. By tackling food loss and waste from emissions-intensive beef, dairy and rice, these food sectors can reduce their impact on climate. Another strategy is for countries to add food loss and waste reduction to their national climate plans, known as Nationally Determined Contributions (NDCs). To date, fewer than a dozen countries have included food loss and waste reduction in their NDCs.8. Scale up financing.Many of the promising solutions to reduce food loss and waste need an influx in financing to take off. In 2016, The Rockefeller Foundation launched the $130 million YieldWise initiative to tackle food losses in Kenya, Nigeria, and Tanzania, and food waste in North America and Europe. In 2019, the World Bank launched a $300 million Sustainable Development Bond focused on food loss and waste reduction. More of such investments are needed by a wider suite of financiers, ranging from grants and blended finance to venture capital and commercial investments.9. Overcome the data deficit.Without more and better data to understand the scale and scope of the food loss and waste challenge, we risk not being able to identify hotspots, hone reduction strategies and monitor progress. Over the next five years, the world needs a concentrated push to measure the quantity of food loss and waste in a more consistent way so that data is comparable.10. Advance the research agenda.Public and private research institutions have an important role, helping answer questions that will allow the world to refine strategies for reducing food loss and waste. These are questions like: Which solutions are showing the best return on investment? What technologies are most promising? What can behavioral science tell us about how to shift social norms when it comes to food waste? And what types of infrastructure do farmers in low-income countries need to reduce on-farm and near-farm losses?  There Are Enormous Benefits to Reducing Food Loss and WasteSuccessfully halving food loss and waste would bring enormous benefits. It would close the gap between food needed in 2050 and food available in 2010 by more than 20 percent. It would avoid the need to convert an area the size of Argentina into agricultural land. And it would lower greenhouse gas emissions by 1.5 gigatons per year by 2050, an amount more than the current energy- and industry- related emissions of Japan.The size of the prize is huge. So, too, must be the action to seize it.last_img read more

How Do You Measure the ROI of Social Media? You Don’t.

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketers considering ads always ask me the same thing: “How much should I spend?”It’s a good question — an important question — but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?”If you know the answer to that question, or at least have an educated guess, it matters less how much or little you can spend. To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator.This simple calculator allows you to explore how different metrics will impact the profit and ROI you can expect from ads. It will help you get the math right, so whether you have $100 to spend or $100,000, you won’t have to guess at the outcome.  Ready to give it a try? Click here to check out the HubSpot Advertising ROI Calculator.How to Plan for Ad Spend SuccessToo many marketers tell me about getting burnt by ads. They build an AdWords campaign to rank for important search terms, it drives clicks, traffic, and leads, but ultimately their ad spend outweighs the impact of the ads.These marketers end up learning a really expensive lesson — one that could be easily prevented by following these simple steps … 1) Do the math.Ads aren’t right for everyone. Some industries have extremely high competition with astronomical CPCs. Some products have too low of an average sales price for the economics to work.To determine if ads are worth your time, run the numbers specific to your business through our calculator. With the tool you can explore how a change in numbers, a lower CPC or higher close rate for example, will impact a campaign. This will give you a better idea of what it will take to create an ads campaign that makes you money.2) Never set it and forget it.Try not to look at ads as a shortcut. It’s possible to get to a place with ads where they become a recurring source of profit … but typically that’s not how things start.Don’t be surprised when a week after your campaign launches your ads aren’t generating tons of profit. Examine the data and make improvements to your ads targeting, creative, and landing pages.Incremental improvements in clickthrough rates and conversion rates can have a huge impact on profit. Use the ads calculator to explore the impact these changes could have. Watch your ads like a hawk for the first month and you’ll avoid big mistakes.3) Don’t place your ads in a vacuum.Ads act like a megaphone to amplify your marketing campaigns and content. The more complete and well developed your campaigns are, the better your ads will perform.Think about it: Which ads do you think perform better? Those promoting your homepage or those promoting a remarkable piece of content that helps someone?Bingo. Those promoting awesome content.Campaigns that use ads should be treated like other campaigns. Establish your goals first, build great content, focus your message and optimize your landing pages, then figure out how ads can help amplify your message. Taking this combined approach and only using ads as a strategic component of your marketing campaigns will pay off.So how much should you actually spend on ads?Assuming you’ve run the numbers and now know what you can expect in terms of profit and ROI, it’s time to launch a campaign. To do this you’ll have to make two budget decisions, regardless of where you are advertising:Total campaign budget or duration: How much do you plan to spend in total? How long will the ads run for? Be aware that if you don’t set a limit there will be no maximum or end date.Daily budget: How much do you want to spend a day?There are two ways I see most marketers use ads, short-term and long-term. Let’s take a look a both …Short-term ads. Budget = at least a few hundred dollars over a month.When marketers use ads for a short-term goal, it’s usually to jump start a campaign or boost content that needs a bump. These ad spends are generally smaller and shorter, but can be large.If you have a few hundred dollars to spend, spend it this way. Create a social post that promotes a piece of content and then use your ads to boost the post. Facebook, Twitter, and LinkedIn all have good solutions for this. Make sure you use the social network that gives you the best targeting for your persona and returns the most valuable leads. Measure this by assessing the quality of the leads generated after the campaign.Long-term ads. Budget = at least a few thousand dollars over a quarter.Ads can be a great solution in a pinch but if you really want to use ads strategically build them into your overall marketing strategy. This means more consistent, quarterly ad spends.Consider how potential customers make purchase decisions and use ads to influence them. This may mean always relying on search ads or retargeting to make sure prospects find you when they are ready to buy. You’re more likely to accumulate better data taking this approach, which will allow you to get more sophisticated in how you optimize your ad spend.Whatever budget you choose and whichever approach you take, make sure to ask a lot of questions about your ad spend. Even with the right approach, it’s easy to burn through money fast. Safeguard yourself by knowing what to expect and having clear expectations. Originally published Jul 19, 2016 6:00:00 AM, updated August 03 2017last_img read more

How to Get Ahead of the Marketing Learning Curve With Mobile PPC

first_img 3. Make sure your website is optimized for mobile Topics: websites using HubSpot are mobile-ready 4. Get ahead of the mobile learning curve. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published May 27, 2011 9:00:00 AM, updated October 20 2016 Testing various campaigns targeted toward mobile device usage will help you learn how different keywords, ad copy, and landing pages perform on different devices. If you start testing now, there is no doubt you will be way ahead of the curve when the rest of the business world starts getting in on the action. 2. You can target local consumers when they are ready to buy. 1. You can target techies where they’re playing It will be interesting to see how fast businesses adopt different forms of mobile media like PPC. What do you think are the biggest advantages or disadvantages? In AdWords, you can select which devices you want to show your PPC ads by accessing ‘Campaigns Settings’ and scrolling down to ‘Network and Devices.’ Then, you can opt to show your ads on all devices and carriers, or you can manually select which devices and carriers you want to display your ads. The availability of such a deep level of device and carrier segmentation is quite beneficial, because you can set up campaigns for each carrier and device and test the combinations that provide the best results for your business. Not to mention, you can quickly see which devices or carriers are not worth your time.center_img How to Set Up PPC Campaigns to Target Mobile Devices . Although smartphones are quickly becoming the norm, tablets are still only in techies’ hands for the most part. If you have products or services that appeal to the technically advanced, using PPC ads targeted to iPads, for example, will have some serious advantages. What does mobile PPC advertising mean for marketers? Photo Credit: meedanphotos . The ability to segment mobile devices for PPC is new. If you don’t have a website that is designed for mobile use, it’s easy enough to opt out of showing your PPC ads on mobile devices all together. However, this does not protect you from showing up in organic search results. Whether participating in PPC or not, any serious marketer should make sure its business has a website that is mobile ready. (Note: All ) It’s important to note that websites built with Flash are no good on iPhones, because Apple doesn’t recognize Flash at all. PPC The ability to target by geographic location (down to the zip code) has existed forever in AdWords. However, combining this capability with mobile device segmentation gives local businesses an opportunity to target people who are searching on their phones. Consumers who are searching on their phones are most likely on the go, so you can target them with specific offers to get their business!last_img read more

How BuzzFeed Makes Money: An Inside Look at Their Sales Process

first_img Inbound Sales (Marketing) Originally published Nov 11, 2014 12:00:00 PM, updated July 28 2017 Topics: This post originally appeared on the HubSpot Sales Blog. To read more content like this, subscribe to the Sales Blog.Chances are, you’re familiar with BuzzFeed as your go-to workday procrastination. The site has helped you figure out what city you should live in, normalized your struggles as a short/tall/blond/brunette/girl/boy, and alerted you to the latest and greatest viral video. But behind the playful content that thrives on shares is a serious business that thrives on what all businesses need — revenue. BuzzFeed’s sales team is made of approximately 50 reps nationwide who sell the value of the listicle to companies such as Target, Toyota, Starbucks, Disney, and Unilever day in and day out.How do they do it? I got on the phone with Blake Boznanski, sales director, to find out. In this Q&A, he talks about why content might be the future of advertising, keeping up with industry trends, and the social selling tactics he swears by.We’ve all read, shared, liked, or commented on a BuzzFeed article. But what exactly does BuzzFeed sell?We sell branded content that [acts as] ads. Our founder Jonah Peretti — the cofounder of Huffington Post — had BuzzFeed as kind of a side project initially. When he looked at the business side, he said we’re writing such great content that people are talking about and sharing that we want the advertising to be the same way. No one talks about, clicks on, or really engages with your typical ad, so how do we make it more engaging? It’s so easy to just run a banner, but we felt it would be more compelling to create content. So the content we create for a brand becomes the ad that’s run across BuzzFeed and the social web.What’s the sales process like?A lot of people are familiar with BuzzFeed from a consumer standpoint, but it’s a little different from an advertising standpoint. Because we’re not doing the standard banner, there’s more of an education aspect — here’s how we can get people to talk about your brand through word of mouth marketing and get engaged with it. Then we get into the art and science behind what BuzzFeed actually is and does. From the outside it looks simple — creating great content — but behind that we have a science about what works.So we walk through all that information with a client, and once they have sign off, then we start really collaborating with them. We don’t do a big sales push. It’s more of a conversation about content in general, and if they get content, then it’s a perfect play. If they don’t get it and they’re nowhere near starting or wanting to, we’ll take more of a back seat, and say ‘Here are things you should do whether it’s on BuzzFeed or not, and once you’re ready to work with us, let’s pick up that conversation again.’So how do you convey the value of branded content as opposed to more traditional advertising?I do it a couple of ways. When I talk to somebody who does the traditional online advertising, I ask them, ‘When was the last time you personally clicked on an ad banner?’ It’s usually crickets, so that’s kind of a telltale sign right there. Then I ask, ‘What’s the last advertisement you were so passionate about that you shared with a friend?’ And a lot of times people respond, ‘Well, I don’t really do that.’ That’s where I say, ‘That’s what we do — we want people to not just see an ad but engage with it and share it with their friends and colleagues.’We also have a very in-depth dashboard that shows the results of the branded content we work on, so we can show how many engagements a [piece] got, and how many times it was shared and from where. Once you see the data, then you can really tell the story because I think people are a little skeptical of content in general. We have a lot of case studies that show that if you create great content people are going to be more likely to want to work with your brand and buy your product. Does the structure of the sales process have an impact on the type of salespeople BuzzFeed hires?Absolutely. If someone has done all direct response advertising in the past, that’s a completely different skill set than what we’re looking for. That’s not to say that we wouldn’t hire somebody with that background, but it might be harder to transfer into what we’re selling.We’re more of that consultative, longer sales cycle. There are some brands that you have just one meeting and they’re on board but others are like ‘I kind of get it, but I need to sell this up the chain.’ So it’s a completely different type of sell and salesperson we’re looking at. We want to have somebody that is intellectually curious about what’s going on in the marketplace and how this type of marketing can help your brand. Primarily they’ve been in media sales, but it doesn’t necessarily have to be online media sales — we’ve hired people who have done print and television. But I think knowing the media industry is [important].Do you use social selling in your day to day? If so, how?If there’s a company I’m interested in, I do a ton of research. If it’s a cold email and I don’t have a relationship there, I want to be buttoned up and know about their business, so when they get something from me, they say, ‘Blake has really invested time and has some initial ideas on how BuzzFeed can help us.’ If I find people to reach out to, I’ll look at them on LinkedIn and see where they’ve worked before and if we have any common connections. I used to work at LinkedIn, so it’s a huge sales tool for me. Same thing on Twitter and Facebook if their profile is public, and I’ll also do a Google search to see if their name comes up in the news. I think the more information you go in with, the better conversation you’re going to have. Not knowing anything about the brand, the person, the product — that’s not going to help you drive business.And it takes a lot of time to do that. The amount of time I spend researching before I talk to somebody is immense and it’s tough because a lot of times you don’t get a response. [You might think] you wasted time, but, at the end of the day, you didn’t. You’re still very interested in the company, and if they come around eventually you have all this background information. Plus, I’m just curious about industries in general, so I like knowing what’s going on.What kind of information do you put into cold emails? Again, it depends on the company. If they’re doing something in the marketplace right now, or if I read they just launched a marketing program, or if I saw one of their execs was on a panel — it’s really different for each individual. But it’s really doing your homework to find out as much information about the company and the person as possible and then personalizing that message.Does BuzzFeed have a target customer persona? We don’t. We work with so many different types of customers — clients direct, PR agencies, creative agencies, social agencies — and then within the client there are all sorts of different groups. So we don’t have one standard set of people that we try to go after or typically see. Whatever group is looking to have a conversation with us, we’re happy to talk.So how do you tailor your message to those different audiences — PR, creative, social, direct?The thing is we don’t have a set presentation. When I go into meetings, I don’t even do a presentation anymore — I just talk to them about what BuzzFeed does in general, and show them some examples of what we’ve done with brands. I think that brings it more to life. So that doesn’t change, but obviously if I’m talking to someone from a PR agency, I may show some examples that we’ve worked directly with PR agencies on. Maybe if they’re in the automotive or food industry, we’ll show examples in regards to those. Also, a PR challenge is going to be different from a social challenge or a creative challenge, so we make sure we’re aligning with what they’re talking about and what we’re offering fits the needs of what they’re trying to do.A lot of sales today is keeping up with industry trends and helping clients spot problems they don’t even know they have. How do you stay up on the media industry?Any newsletters, any information that’s out there, I’m like a glutton for it. Because the more I know, the more it’s going to help me in the long run.I get a lot of emails [with updates] in the morning so I can digest what’s going on. If I don’t have time to read them, I have an articles folder that I’ll go back to. And I typically go through them every day at least just to see what’s going on across the brands — even if it’s someone I’ve never worked with. I just saw Honda Civic is doing a YouTube video that’s basically a splice of two videos — it’s unbelievable. I always want to be aware of what’s going on in the marketplace so when I have a conversation with somebody it’s not like I just know BuzzFeed and I just know their brand; I know everything that’s happening. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Education Blogging 101: How to Attract More Students Online

first_imgActive blogging is a basic building block of any successful inbound marketing strategy – its hub, if you will. For schools and admissions offices struggling for resources, launching and maintaining a blog may seem like a daunting undertaking. But it’s one well worth taking. HubSpot research found that marketers who prioritize blogging are 13x more likely to be able to show a return for their efforts.Having a school blog (or two) can boost your student applications in a number of ways. First, good blogs are regularly updated with with entertaining, informative content. Google loves blogs with a steady flow of engaging content. If you’re writing around the right keywords, your blog will increase the flow of organic traffic to your blog and website. Also, the more you blog, the more inbound links you get back to your site, which Google also loves. It sees inbound links as a sign of trust and authority for your content, so it bumps up your place in search results because it wants to serve up the most relevant, reliable content. Helpful, engaging blog content also gets shared on social media, which in turns drives more new visitors to your site. Once you have all these new visitors to your blog and website, you have the opportunity to get their information into your marketing database. You want to include a call-to-action form on every blog post, and throughout your website. The call-to-action may be to sign up for your newsletter or blog, or to download a report. The blog visitor shares her email and other information with you in order to get this content.Now you can push more content out to them overtime as you nurture them along the path to making an application. And the more they visit your blog, the more effectively you can personalize the content you send them.As you can see, having a school blog gives you more opportunities and control over how and when to interact with prospective students and parents who’ve already shown interest in your school. It also provides a bigger platform to tell the school’s stories, instead of relying entirely on others to frame your stories for you.Convinced you yet why your school needs a blog? Great. Here are the basics to put together when you plan it out.Choosing the Right ContentEvery successful blog shares content that its personas want to read about. The blog posts educate readers about the issues that concern or interest them. The posts don’t directly promote your school. Leave that for other types of content.When you built your personas, you outlined each one’s goals, challenges, and concerns. Use that information to keep your blog content focused on topics they’ll read, share, and react to. If your personas need some sprucing, go back and ask with some current and prospective students what information would be most valuable to them. Ask the parents as well.Refine your topic list by looking at all the content your school already creates. Your school already has tons of content. There are curricula, admissions FAQs, program brochures, career office reports, and campus organization descriptions. What questions are these pieces answering? How can a blog post dig deeper or provide a new perspective on them?Finding Content Sources to Feed Your BlogAs you’re making your list of all your school’s existing content you want to use to spark blog post ideas, it probably occurred to you that you can use some of this existing content itself.Great idea. Your existing content can be converted, with just a little tweaking, directly into blog posts.In addition to the content sources listed in the previous section, also look at any newsletter or publication put out by a student group, program, even your alumni and development newsletters. Are any faculty or staff writing thought leadership pieces – see if you can reprint them on your school’s blog. If you can’t reprint them, you can craft your own post sharing the piece and linking to it.When you convert existing content into a blog post, make sure to edit it so it works in a blog setting. Give it some context as a blog post. You’re not going to just reprint a program’s curriculum. You’ll rework that content into a post about the different areas of theoretical and practical knowledge the program provides, and why each is important – with a call-to-action linking to the full curriculum.Creating a Stable of WritersRepurposing existing content is a great tactic for finding meaningful, cost effective content for your blog. But you do want original work on the blog as well, in addition to people on your marketing team who can write.Many of your student leaders would love having a platform on your blog, from formal student ambassadors to group leaders. Student voices are especially influential with prospective students, who want to know what life is really like at your school.Have alumni who want to give back, but aren’t yet in a place where they can write a check? Ask them to write about their transition from student to the next phase of their life, whether its finding a job or getting another degree. Faculty and department staff also have stories to tell about what’s going on in their domains. Find a couple key people in each department who have an interesting voice to write posts occasionally.Have a Distribution Plan Blogs without a distribution plan are the falling trees nobody hears. Regular posting of high quality content based on relevant keywords will build some SEO juice for your site. But there’s more to distribution than organic traffic.Outline how you’ll use your social media profiles to promote your blog, and get others to share links to your blog via their own social profiles. Include links to blog posts in your newsletters and emails in other campaigns, where they add value.Managing your blog will be much easier when you don’t have reinvent the distribution plan for each post. This doesn’t mean each post goes into each newsletter or gets its own promotional email. It means outline the different avenues for distribution and promotion and clarify which routes work for different types of blog posts. Then it’s easy to specify in your blog calendar how any given post will be promoted.Attracting Students to Your Blog is the First Step to Getting Their ApplicationEvery prospective student is on their own, personal enrollment journey. If you want your school to be part of that journey, a school blog is the best way to attract them early on in the process. Originally published May 5, 2016 7:00:00 AM, updated February 14 2018 Education Marketing Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Anatomy of a Perfect Blog Post

first_img How to Write a Blog Post Works, huh? 9) ConclusionWhen you’re ready to wrap up and sign off, make sure to let your reader know the article is closing. Your conclusion doesn’t need to be lengthy, but it should serve to recap the blog post the reader just finished and provide more resources and guidance, if wanted. More on that next.10) Call to ActionFinish your conclusion with a meaningful call to action (CTA) for your reader — whether it’s advice, a content offer, or a link to another related blog post. Use the last lines of your post to leave the reader feeling like he or she learned something from you — and like there’s even more to learn from you, creating the desire to click a link or CTA image and read more.For more ideas on how to write a killer blog post, learn from our analysis of 175,000 B2B and B2C blog posts.What’s your go-to blueprint for a blog post? Share with us in the comments below. We also found that headlines ending with a bracketed clarification — for example, “The Definitive Guide to Business Blogging [New Data]” — performed 38% better than titles without that clarification.If you’re having trouble trimming down the length of a title, run it through SEOmofo and Twitter to see how the title will appear on SERPs and when it’s shared on social media.2) Meta DescriptionThe meta description doesn’t live on your blog post — it lives somewhere different that’s just as important.The meta description refers to the HTML attribute that explains the contents of a given web page. Basically, it’s a short description you see on a SERP to “preview” what the page is about. Check it out below:The headline, URL, and meta description work together to convince searchers to click on a link to read the entire blog post, so you’ll want to put thought into what to write for this piece of your blog post, too.In our analysis, we found the ideal meta description length is under 155 characters.3) Featured ImageFeatured images usually sit at the top of a blog post and are another element to draw readers in to learn more. The image should reflect what the story is about, intrigue readers, or provoke them. It shouldn’t be too literal or obvious, and it can simply be aesthetically pleasing, too.Here’s an example of one of our featured images. It features a mobile phone and a bright yellow color — fitting, considering I was writing about Snapchat:Make sure you choose featured images that you’re legally able to edit and distribute. Here are some of our suggestions:The Free Stock Photos You’ve Been Searching ForNegative SpaceStockSnap.io4) IntroductionThe introduction needs to quickly hook your reader and convince her to read the rest of your blog post. It also has to let the reader know what your post is about, so she knows what she’s getting. Nobody likes clickbait, so you want to make sure your post is about what the headline says it is.Whether your approach is humor, interesting and surprising facts, or asking a question, find a way to make the first lines of your blog posts as attention-grabbing as possible. Write an introduction that would make you want to keep reading an article — a quick few paragraphs to draw the reader in and let him know what he’s about to read.Here’s an introduction my colleague, HubSpot Staff Writer Aja Frost, wrote that does this effectively:Frost uses a cliffhanger approach here — and now I want to read more to learn about how hard it is to be an entrepreneur. For more introduction inspiration outside of HubSpot Blogs, I recommend reading posts on Medium and Buffer.5) Sub-HeadersSub-headers are another on-page SEO element that helps your blog post to rank in Google Search. Sub-headers organize and break up your blog post into different sections to signal to Google (and your reader) what the post will cover.Sub-headers should be written with H2 tags or smaller — never H1 tags, which signal a title. Use sub-headers to split up sections of your blog post — making sure to integrate the keywords you’re using this post to target.In this particular post, I’m targeting the keywords “perfect blog post,” which I’ve used in my title and the first sub-header.6) Body The meat of your blog post — separated by various sub-headers, of course — is where your readers will undoubtedly derive the most value. In our analysis, the ideal blog post length is roughly 2,100 words, but that will vary depending on your topic. Medium found that posts that took seven minutes to read earned the most engagement and attention, and serpIQ found that most of the top-10 Google results are between 2,032 and 2,416 words.7) DataWhenever it’s possible to use data and numbers, do so. Numbers written as numerals (23) instead of words (twenty-three) have been shown to attract reader attention when they quickly scan what they’re reading online. Additionally, numbers represent facts — which are unimpeachable and most trusted by your readers.If you’re using numbers or data in your blog post, add [Data] or [Research] to your headline for additional impact, as we discussed earlier in the post.8) Multimedia ElementsWe’ve told you a few times that your reader is having trouble staying focused, so wherever it’s possible to use multimedia content to break up the blog post and re-engage your reader, add images, videos, audio recordings, and social media posts. Changing up the format of your blog post will provide additional value to your reader while making sure their eyes are focused on what they’re reading and seeing. Originally published Jun 1, 2017 8:00:00 AM, updated April 24 2019 Even though we all are crunched for time, spouting off a mediocre blog post for the sake of hitting a deadline isn’t worth it. Considering our audiences have access to countless other articles, it’s unlikely that they’d settle for a half-baked attempt.Download 6 Free Blog Post Templates NowWe get it, though: It can be difficult to keep track of all the right blog components when you’ve got a full plate of projects. There’s a lot to remember when crafting a solid blog post — which means there’s also a lot to forget.To make sure nothing slips through the cracks and every one of your blog posts is both comprehensive and useful to your readers, we’ve created a rundown of everything you need to remember when you start writing. Bookmark this blog post, and make sure you’ve completed this checklist the next time you press “publish.”How to Write a Perfect Blog Post1) HeadlineEvery great blog post starts with a headline that grabs the reader’s attention, and compels them to click and keep reading to learn more. Internet readers have very short attention spans — around eight seconds in length — and the headline is one of the critical first elements that help readers decide if they want to click and stay on your site. In fact, 60% of readers don’t read past the headline, which presents a big opportunity. Here’s how to write a great headline:Brainstorm a Working TitleStart with a working title in mind and brainstorm how to make the angle as interesting as possible. This is the phase of blogging where you start with a general topic and narrow down exactly what you want to write about that topic.For example, if I want to write about the topic of “blogging,” I need to come up with a more specific working title first. And those working titles depend on the format of my blog post. Whether you’re writing a listicle, an explainer article, or a how-to guide, brainstorm a few titles to guide your research. Here are a few ideas:The Guide to Business BloggingHow to Get Started with Blogging10 B2B Blogging Strategies We Love (and Why)Once you have an angle you want to pursue, it’s time for keyword research.Conduct Keyword ResearchKeyword research will help you create a headline that will perform well on search engine results pages (SERPs). Your headline is one of many factors Google considers when ranking results on SERPs, and an optimized title will help people find the information they need more easily.Tools like Google’s Keyword Planner, SEMrush, and HubSpot’s keywords tool can help you determine exactly which terms people are searching for, and which will be easier or more difficult for your new blog post to rank for.”Blogging” is a broad search term, and when I dropped it into SEMrush, more than 75,000 keyword results were returned. We recommend targeting long-tail keywords that are more specific to the exact audience you’re targeting — which you can learn more about by creating buyer personas.When I searched for “business blogging,” on the other hand, I found keywords with lower search volume, but would be more specifically targeted to the audience I’m trying to reach.Once you’ve nailed the keyword you’re targeting, you can create your final title, as well as your headers (more on that later). For the purposes of this example, I chose, “The Definitive Guide to Business Blogging.”Craft a TitleWhen it comes to the art of the perfect blog post, we’ve done some analysis and looked at how our own titles have performed. Here are the consistent principles we found:The ideal blog post title length is 60 characters.Headlines between 8 and 12 words are shared most often on Twitter.Headlines between 12 and 14 words are liked most often on Facebook. Don’t forget to share this post! Topics:last_img read more

The 10 Best Reporting and Business Intelligence Tools for Marketers

first_img Originally published Oct 31, 2019 7:00:00 AM, updated October 31 2019 Topics: Don’t forget to share this post! Whether you’re conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it’s undeniable that data is an integral part of any marketing role.Fortunately, there are dozens of analytics tools for marketers with the ability to collect data from different sources, crunch it effectively, and deliver helpful campaign analysis.Some tools, however, are better at delivering valuable reporting results than others.Ultimately, reporting tools should do more than just calculate — they should also make the marketer’s job easier, and more productive. Creating attractive and readable reports is key to ensuring that the results of your work are clear for your entire team.Here, let’s dive into some of the best data reporting tools, as well as some effective business intelligence (BI) platforms, to enable you to properly analyze your work.Receive a 12-month marketing plan in less than 10 minutes with the help of our free generator. Best Data Reporting ToolsHere are some tools with reporting features invaluable to today’s marketers.1. CalendarCalendar offers analytics of a slightly different sort — productivity. Calendar has a number of features designed to analyze how your team’s time is spent. By tracking your moment-to-moment activities on a daily basis, you can identify key areas in which your schedule could be improved.As important as it is to have your marketing analytics at your fingertips, knowing how you use your time is just as important for maximizing output. Calendar’s clear and simple reporting tools give you helpful reports on what your agenda looks like and what you can do to make it better.(Disclosure: I’ve invested in Calendar)2. DashThisDashThis is an effective tool for keeping up with your marketing analytics at a glance. As its name suggests, DashThis is best used as a dashboard and provides clear and readable data on your marketing performance.DashThis lets you to select a template and then automatically fills that template with your data, greatly streamlining the reporting process. It also exports data into PDF files, which can be easily shared between team members.3. HubSpotHubSpot’s marketing analytics software is useful for keeping all of your needs, including reporting, in one place. HubSpot lets you combine all of your marketing efforts into one report, or mix-and-match your different assets to create different reports for different clients and needs.HubSpot’s marketing analytics dashboard is just as customizable, allowing you to add and remove different reports with ease. Best of all, you can get both a general overview and specific insights into your work’s performance, since you can easily move between different marketing reports within HubSpot.4. Raven ToolsRaven Tools offers many of the tools expected from reporting software — SEO analysis, social media engagement, funnel performance tracking — as well as competitor comparison.Whether it’s big-picture analyses like domain authority or small-scale comparisons of site functionality, Raven Tools lets you stay on top of how you’re faring in competitive spaces. Additionally, its drag-and-drop editor and report generator makes creating custom, professional-grade marketing reports easier.5. MegalyticMegalytic eases the process of combining marketing data from lots of different sources. Plenty of tools on this list allow for the integration of different types of data, but Megalytic is especially designed to import data from a range of marketing software.It takes only a couple of moments to access data from Google Analytics, Facebook Ads, Adwords, and more on Megalytic, and it can even process and report data stored in CSV files. If you’re looking to produce a comprehensive report that pulls together loads of disparate data into one place, Megalytic is a smart choice.6. KilpfolioAs important as it is for reporting tools to effectively take in and analyze data, they need to be able to produce readable reports, as well. Klipfolio is great for making sure your reports can be read and accessed with ease across technologies.Additionally, Kilpfolio allows you to share access to your reports through Slack, email, or custom links, and it also enables you to sync your dashboards in real time across multiple devices such as smartphones, web browsers, and even TV screens. Being able to easily pull up your analytics dashboard at any moment on any number of devices is crucial for being able to report on-the-go or from various locations.7. MixpanelMixpanel is a tracking and reporting software tool that was actually created primarily for product managers, not marketers. As a result, its interface isn’t quite as streamlined or marketing-driven as some of the other entries on this list, but it makes up for this with deep, powerful analytics tools that give you insight into how your work is faring.Mixpanel is particularly attuned to identifying trends in engagement and count. It tracks how people engage with certain products over time and how different features influence user behavior.If you’re especially interested in keeping track of how a certain site or product is performing, it can be a valuable tool for reporting on that kind of information. Mixpanel allows you to produce readable reports of uniquely high-level data analysis.Best Business Intelligence PlatformsUltimately, reporting is only half the battle. Marketers also need business intelligence tools for a top-down view of their operations.Although BI is a broad category, these three tools are essential for marketers.1. IntercomAlthough Intercom is a messaging platform first and foremost, it also delivers a deep view of a company’s customer base. Through integrations with over 100 marketing tools, Intercom lets marketers track, segment, and identify similarities between their customers.One of the best use cases for Intercom’s BI features is account-based marketing. Intercom displays performance figures for each stage of your sales and marketing funnel, helping you see where the best opportunities lie and how to tap into them. You can also break down metrics by individual representatives, teams, timeframes, and more.2. G2G2 is the go-to website for stacking up software tools against one another. G2 gives detailed charts for every category of marketing software, explaining the strengths and weaknesses of each available product.Need an enterprise resource planning tool? G2 covers those. What about an e-commerce platform? G2 can help you pick the best option in that category, too. Certain services, including staffing and translation services, are also reviewed by G2.3. DataboxThrough integrations with HubSpot CRM, Google Analytics, Facebook, LinkedIn, Instagram, and more, Databox compiles popular marketing services and social media into one interface. Although Databox comes with pre-configured report templates, users can also design custom reports.Think of Databox like a dashboard for your dashboards.The reporting tool lets you view campaign KPIs, check progress, calculate investment returns, and receive notifications when metrics fall outside of specified ranges. Databox has a desktop version, of course, but it also displays data on mobile and via applications like Slack.Statisticians and analysts may be more comfortable with reporting and BI than marketers, but these tools make it easy. Pick the right ones, and get data-driven campaign insights with ease. Marketing Reportinglast_img read more

Vijay Hazare Trophy: Vijay Shankar smacks 91 in Tamil Nadu’s seven-wicket win over Bihar

first_imgAll-rounder Vijay Shankar marked his return from injury with a superb knock of 91 (88 balls, 6 fours, 1 six) to power Tamil Nadu to a seven-wicket win over Bihar in a Vijay Hazare Trophy Group C match here on Saturday.Tamil Nadu made 218 for 3 in 46.5 overs in reply to Bihar’s 217 for 7 in 50 overs to notch up a third straight victory.Shankar, who missed the ODIs and ‘Tests’ against India ‘A’ series against South Africa ‘A’, bowled six overs to pick up 1 for 17 from six overs and then unfurled a series of superb shots to showcase his form.Earlier, captain Babul Kumar made 110 (136 balls, 12 fours, 1 six) as Bihar recovered from a poor start to make 217 after electing to bat.Babul Kumar added 89 runs for the third wicket with Rahmat Ullah (38, 52 balls, 7 fours) and 93 runs with Keshav Kumar (35, 74 balls, 3 fours) for the fourth wicket.Babul Kumar’s fine knock, during which he looked in complete control, contained some lovely shots on both sides of the wicket. His dismissal saw Bihar lose way and end up with only 217.Openers Abhinav Mukund and N Jagadeesan provided a solid start for Tamil Nadu, putting on 59 runs before the latter fell for 37 (40 balls, 5 fours) to Samar Quadri.Jagadeesan fell ten runs later, to Sachin Kumar Singh (24).The dismissal of C Hari Nishaanth with the score at 75 brought B Aparajith (52 not out, 66 balls, 1 four) and Vijay Shankar together.While Shankar was in an aggressive mood and hit some beautiful shots, Aparajith was content to work the ball around and rotate strike.advertisementBrief scores: Bihar 217 for 7 in 50 overs (Babul Kumar 110, Rahmat Ullah 38, Keshav Kumar 35, M Mohammed 3/33) lost to Tamil Nadu 218 for 3 in 46.5 overs (Vijay Shankar 91 not out, B Aparajith 52 not out). TN: 4 points, Bihar: 0.Gujarat 281 for 9 in 50 overs (Parthiv Patel 90, B H Merai 69, Ishwar Pandey 4/46, Gourav Yadav 3/46) beat Madhya Pradesh 246 all out in 50 overs (Rajat Patidar 71, A Nagwaswalla 3/50). Gujarat: 4 points, MP: 0.Services 276 for 6 in 50 overs (N H Verma 52, Ravi Chauhan 49, AA Nandi 2/33) lost Bengal 277 for 6 in 49.4 overs (Abhishek Raman 106, Wriddhiman Saha 43). Bengal: 4 points, Services: 0.Also Read | Rohit Sharma 0, KL Rahul 131: Contrasting returns for India openersAlso Read | Rohit Sharma out for 0 in India Board President’s XI vs South Africalast_img read more

AB de Villiers to make Big Bash League debut with Brisbane Heat

first_imgBrisbane Heat on Tuesday confirmed the signing of former South Africa skipper AB de Villiers for the upcoming season of Big Bash League (BBL).AB de Villiers would be joining the team for the second half of the tournament, with finals included in his contract.”The Heat have always stood out to me. Brisbane is a lovely city – I have been there a few times before travelling with the South African team. I love the place, I love the weather. It is similar to Pretoria where I am from. They play the kind of cricket that I want to be associated with. It’s quite aggressive. They go after the attack. And the Gabba, it is a beautiful cricket field. It is a great wicket and games are always of high quality,” Heat’s official website quoted de Villiers as saying.The 35-year-old de Villiers played 114 Tests, 228 ODIs and 78 T20Is for South Africa before calling it quits in international cricket. He announced his retirement on May 23, 2018.”Very pleased to have signed for Brisbane Heat in the Big Bash. Great team, great city @HeatBBL @BBL,” de Villiers tweeted.Very pleased to have signed for Brisbane Heat in the Big Bash. Great team, great city @HeatBBL @BBL pic.twitter.com/DDQOxlS0tZAB de Villiers (@ABdeVilliers17) September 30, 2019He played for the Royal Challengers Bangalore (RCB) in this year’s Indian Premier League (IPL) and managed to score 442 runs at a strike rate of 154 including five 50-plus scores.De Villiers also revealed that he had heard about Heat from former Kiwi skipper Brendon McCullum and expressed desire alongside Heat captain Chriss Lynn.advertisement”I have spoken to Chris a few times after games in the IPL. I always enjoy the way he plays the game, he really goes after the bowling, he attacks the game, and he seems like a really good teammate. He gives his best shot for the boys. I’m looking forward to joining forces with him,” de Villiers said.De Villiers also impact for Middlesex in the recent Vitality Blast T20 competition, as he registered four half-centuries in eight innings.”World-class players do not just come along every day and to have a player of AB’s stature and skill in the BBL is a fantastic outcome for everyone, not just the Heat,” Heat coach Darren Lehmann said in an official statement.”He’s a 360-degree player, great skills, outstanding temperament and an insightful leader. We’re excited to bring him into the group this summer and allow him to showcase his skills for the fans,” he added.De Villiers will potentially play six games for the team and he will also be available for the finals if the team qualifies.Also Read | 2nd ODI: Babar Azam, Usman Shinwari script 67-run win for Pakistan vs Sri LankaAlso Read | BCCI to send Jasprit Bumrah to UK for stress fracture treatmentAlso See:last_img read more

There will be changes in our approach: Rohit Sharma ahead of 2nd T20I vs Bangladesh

first_imgIndia stand-in skipper Rohit Sharma on Wednesday hinted that the team management will be making changes in the playing XI for the second T20I against Bangladesh but it will all be based on the pitch in Rajkot.India, who lost the first of three matches in Delhi by 7 wickets, played with two fast bowlers along with medium pacer Shivam Dube and three spinners in the previous game but there will be changes made in the bowling attack for the next game.”Our batting looks good. So I don’t think there’s any change we need to make in our batting. But we’ll analyze the pitch, and based on that we’ll see what we can do as a team,” Rohit said at the pre-match press conference.Shardul Thakur could get a game in place of left-arm pacer Khaleel Ahmed in Rajkot but Rohit reiterated that the changes will depend on the pitch on offer at the Saurashtra Cricket Association stadium.”The (pace-bowling) combination that we played in the last game, it was based on the pitch that was on offer in Delhi. We will see the pitch again today and we will think what we need to do in our bowling line-up,” Rohit said.Rohit also feels that the pitch in Rajkot will be much better than the one they played on at the Arun Jaitley stadium in Delhi.”The pitch looks good. Rajkot has always been a good track to bat on and it does offer some assistance to the bowlers also. It will be a good pitch. I’m pretty sure it will be better than what you saw in Delhi,” Rohit said.advertisementWhile strategy is a confidential thing, a change in approach is something that the stand -in skipper expects from his mates.”I cannot tell you strategy but what I can definitely tell you is that there will be changes in our approach. In the last match (in New Delhi), we played according to the pitch. We were playing as per the ways the pitch was reacting.”But if the pitch here (at Rajkot) is good, our approach will be different as well in both bowling and batting (departments),” Rohit said.Also Read | India train ahead of must-win 2nd T20I as cyclone threat loomsAlso Read | My biggest critic and inspiration: Ravi Shastri’s birthday wishes to his motherAlso Read | Soumya Sarkar among 2 Bangladesh players who vomited in Delhi T20Ilast_img read more

a month agoMaguire tells Man Utd fans: Goals coming soon

first_imgMaguire tells Man Utd fans: Goals coming soonby Freddie Taylora month agoSend to a friendShare the loveHarry Maguire is confident he’ll break his Manchester United scoring duck. The summer signing has yet to score in six Premier League appearances for United. Speaking ahead of Monday’s clash with Arsenal, Maguire said: “I see myself as a threat.”I’ve had a couple of headers this year up to now and I’m sure to get on the end of many more crosses and create chances in the box. It’s something I take pride in as I work on it on the training pitch. “I like to say I’ll chip in with some goals to help the team out in terms of getting some good results.” About the authorFreddie TaylorShare the loveHave your saylast_img read more

25 days ago​Indian outfit Bengaluru FC partner with Rangers

first_imgTagsAustralia/Asia NewsScottish Football NewsAbout the authorIan FerrisShare the loveHave your say ​Indian outfit Bengaluru FC partner with Rangersby Ian Ferris25 days agoSend to a friendShare the loveGlasgow Rangers have signed a two-year partnership with India’s professional outfit Bengaluru FC as part of a commercial push into the Asian sub-continent, reports, www.sportspromedia.com/.Established in 2013, the serial Indian Super League champions will present a staging point for Rangers to grow its presence and fan base in the region, where the Scottish Premier League (SPL) club will also seek to identify India’s best club talent.As part of the arrangement, the Rangers Academy will also travel to India to train at Bengaluru’s facilities, which will also host several school soccer training camps Rangers are planning, as well as various club ambassadors and former players.Rangers managing director, Stewart Robertson, said: “We’re excited and proud to announce our partnership with reigning Indian Super League champions Bengaluru FC, especially at this time when football in India, a country of 1.3 billion people, is entering a period of unprecedented growth.”The club’s international strategy is a core-pillar to our growth plans and this partnership opens up Rangers to the vast football community in India and provides a great platform for us to engage with our wider fan base, and the South Asian communities at home here in Scotland”A Rangers ‘legends’ side will travel to India to feature in exhibition matches and to also strengthen the club’s fan engagement around training camps, while screen events will also be made available for fans in Bengaluru.Mandar Tamhane, Bengaluru FC’s chief executive, said: “It is a matter of pride for us to be partnering with Rangers FC – a club that is laden with history and is one of the top football brands globally.”The partnership is based on an exchange of knowledge and services, one that we are looking to make the most of. Bengaluru FC’s endeavour has been to help grow Indian football and our association with Rangers is a big step in that direction. last_img read more

Province Invests in New HealthCare Facility for Digby County

first_imgThe province is fast-tracking the construction of a new health facility for Long and Brier Islands, bringing good jobs and reliable health care to the area, Premier Darrell Dexter announced in Digby today, Sept. 27. The already-planned project is being accelerated to help spur economic activity in light of recent setbacks in the region. “Long and Brier Islands has shown there’s a better way to provide health care for people in their community,” said Premier Dexter. “Communities across Nova Scotia are seeing the benefits of collaborative care — like better access and shorter wait times — and are getting on board. This government made a commitment to Nova Scotians to ensure better care sooner, and innovative solutions like collaborative care are making that a reality. “The province is moving this project forward to support people in Digby County, many of whom are feeling the impact of the Bowater mill’s closure. This project will generate economic activity during construction, and leave residents with a new and improved health-care facility for their community.” The two-year provincial investment will help design, plan and build a facility that will continue to provide a collaborative model of care that is unique to Long and Brier Islands. The Community Paramedicine Initiative will have a clinic and EHS base under one roof to offer primary care and emergency services. Long and Brier Islands resident Alvah Titus said his health-care needs are met close to home and specialist appointments can be arranged through the clinic. “Since I was diagnosed with melanoma in January, I’ve received great care and follow up at my clinic,” said Mr. Titus. “I can have my blood work done here, and I don’t have to travel long distances for care, especially in winter or bad weather.” Recognized by the Council of the Federation, the Community Paramedicine Initiative is an innovative way to provide health care to geographically isolated communities. “The local community has enthusiastically embraced this service and the current health centre has been well used over the years,” said Blaise MacNeil, CEO, South West District Health Authority. “We are proud to be part of this successful partnership and South West Health looks forward to having a new modern health centre from which we can continue to provide safe, quality health-care services.” Quality primary health care is provided by a nurse practitioner, EHS paramedics and an offsite physician, in collaboration with VON, home-care agencies and other patient-centered care providers. Together, they ensure patients in isolated areas have access to better care sooner. For more information on the province’s Better Care Sooner plan, visit http://www.novascotia.ca/health/bettercaresooner .last_img read more

ED attaches Khaitans wifes bank deposits in blackmoney case

first_imgNew Delhi: The Enforcement Directorate Wednesday said it has attached Rs 7.49 lakh worth of bank deposits of VVIP choppers deal scam accused Gautam Khaitan’s wife as part of a probe into a money laundering case against the couple.The central agency said it has issued a provisional order for attachment of the funds, kept in an ICICI bank branch in Connaught Place, under the Prevention of Money Laundering Act (PMLA). Gautam Khaitan, a Delhi-based lawyer and businessman, was arrested in this case by the ED in January after it filed a fresh criminal case against him and his wife Ritu Khaitan on the basis of an Income Tax Department complaint under the Black Money (Undisclosed Foreign Income and Assets) and Imposition of Tax Act, 2015. Also Read – How a psychopath killer hid behind the mask of a devout laity!Gautam is also a prime accused in the Rs 3,600-crore AgustaWestland VVIP choppers deal corruption case along with his wife, which the ED is probing is probing as part of a separate PMLA case. Ritu is an accused in that case also. The agency said in a statement that Ritu held “beneficial interest and ownership in foreign assets, company and account and she failed to disclose the same in her return of income filed before the I-T authorities.” “She has been found laundering money in various other personal and bank accounts of companies in Singapore and Mauritius in which she has beneficial interest,” the ED said. Also Read – Encounter under way in Pulwama, militant killedFurther, it said, Ritu “did not willfully disclose the relevant information related to the foreign bank accounts and companies which are owned by her”. It also said Ritu was maintaining foreign bank accounts in her name, in the name of companies owned by her and in the joint name with her father-in-law and husband in Barclays Bank, Singapore and Bank of Singapore. “Documents were also received through letter of requests from banks in Singapore. Upon analysis of foreign bank accounts of (the) accused, it is revealed that there were huge inward remittances,” the ED alleged. The agency said the couple have been found “to be involved” in laundering proceeds of crime for clients across the globe under the guise of providing legal consultancy.last_img read more

Will Smith might fulfil Bollywood dream in SOTY2

first_imgMumbai: After a video clipping of Will Smith shaking a leg with the star cast of ‘Student of the year 2’ went viral, producer Karan Johar has hinted at the possible appearance of the Hollywood actor in the upcoming Bollywood film. During the trailer launch of SOTY2 on Friday, when asked about Will Smith’s appearance in the upcoming film, Karan told media, “Smith shot for a Facebook show called ‘Bucket List’. One of his wish on that list was to dance on a Bollywood song.” Also Read – I have personal ambitions now: Priyanka “Fortunately, I know Will Smith for a few years now, and when his team got in touch with us, we were shooting for ‘Yeh Jawaani Hai Deewani’. He came and rehearsed for ‘Radhaa'(a song from the first instalment of the film released in 2012), and there is synergy between the two films. He came and shot that.” “Whether he will be a part of the film or not, that’s a question I will leave unanswered till you see the film,” added Karan. Besides Will Smith, actors Alia Bhatt, Varun Dhawan and Sidharth Malhotra, who started their Bollywood career with the film ‘Student Of The Year’ are also expected to make a cameo appearance in the second instalment of the film. The story of the film SOTY2 revolves around the lives of two college girls, played by debutants Ananya Panday and Tara Sutaria, who falls in love with Tiger Shroff. The film is slated for release on May 10.last_img read more

Food crisis Myanmar feature in Assembly Presidents talks with Turkish officials

9 May 2008General Assembly President Srgjan Kerim is wrapping up his official visit to Turkey, where he discussed issues such as the global food crisis, the recent tragedy in Myanmar and United Nations reform with the country’s officials. As Mr. Kerim and Prime Minister Recep Tayyip Erdogan discussed the global food crisis, the President noted that “this is an issue where articulate and well coordinated action on the part of all Member States of the United Nations is necessary.”He said he expected the international Task Force set up by Secretary-General Ban Ki-moon last week to tackle the global rise in food prices “to make an immediate assessment of the scope and nature of the problem of the crisis and as soon as we have that assessment, the General Assembly can make an evaluation about what should be done and how it can be engaged.” The Task Force, which brings together the heads of key UN agencies, the World Bank and the International Monetary Fund (IMF) and experts from the around the globe, will hold its first meeting in New York next Monday. In addition, the Geneva-based UN Human Rights Council has announced it will hold a special session on the food crisis on 23 May.Mr. Kerim told Prime Minister Erdogan that he would support convening a special session of the Assembly, as the solution to the crisis had to be on a political level. He also called for world leaders to give their full support to the UN high-level meeting on the issue to be convened from 3 to 5 June in Rome.Prime Minister Erdogan agreed that any response to the food crisis should be within the framework of the UN.The situation in Myanmar, where an estimated 1.5 million people are in need of humanitarian aid following last weekend’s deadly cyclone, was also discussed. The President reiterated the urgency with which the authorities in Myanmar should fully cooperate with the international community, particularly the UN. The President and the Prime Minister also discussed current Assembly priorities including UN reform, a topic that also featured in Mr. Kerim’s talks with President Abdullah Gul. The Turkish leader supported the idea of the intermediary approach as the one best to achieve results at this stage. At the same time, he also agreed with Mr. Kerim that a more profound reform, which went beyond numbers, was ultimately necessary.Foreign Minister Ali Babacan also expressed similar views on Council reform during his meeting with Mr. Kerim. In addition, the two men focused on the activities of Turkey in support of UN peacekeeping activities and in the Alliance of Civilization initiative. The Foreign Minister noted that Turkey will be hosting the Forum of the Alliance of Civilizations in April 2009. He also stressed Islam and modernity are not conflicting concepts. President Kerim also drew attention to the potential for Turkey to play a unique role in development issues as a middle-income donor country with a clear interest in the affairs of least developed countries. At the request of the UN Country Team, Mr. Kerim also raised the issue with the Foreign Minister of having the Turkish Government facilitate the building of a new UN House in Ankara.While in Turkey, Mr. Kerim also delivered a lecture at Bilkent University on the role of the UN in the era of globalization. Among other topics, he focused on the need to change the way international organizations operate in a new global environment characterized by the rise of non-State actors. He pointed out that in an evolving international system prone to rapid changes and crisis situations, traditional attributes of power lost their significance, speed was more important than size and the traditional balance of power based on deterrence had to give way to a new understanding based on an equilibrium of shared interests. The UN provided the most suitable framework for this new culture of international relations as it has the broadest global agenda, a near universal membership and a unique convening power, the President said.Mr. Kerim now heads to Egypt, where he will be meeting with Foreign Minister Ahmed Aboul Gheit and address the Egyptian Council for Foreign Affairs, before travelling on to Israel. read more