NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH Don’t miss out on the latest news and information. LATEST STORIES Federer was on his way, just like so many times before.“It’s always very, very challenging to play him,” Cilic observed.Wasn’t always that way at the very beginning, actually. Yet it very much is, all these years later. So let’s recall what Federer said at the All England Club on the day he collected his very first Grand Slam title, all the way back in July 2003.“I hope,” Federer said, “it’s not going to be my last.”FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutSeems silly nowadays, doesn’t it?Because there he was, nearly 15 full years later, tears dotting his cheeks as he spoke to an adoring Australian Open crowd after beating 2014 U.S. Open champion Marin Cilic 6-2, 6-7 (5), 6-3, 3-6, 6-1 in Sunday’s final in Melbourne. Holding his most recent prize, Federer declared, “The fairy tale continues.” Slow and steady hope for near-extinct Bangladesh tortoises Read Next Source: Pistons finalizing deal to acquire Blake Griffin Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:59Sports venues to be ready in time for SEA Games01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding 2 ‘newbie’ drug pushers fall in Lucena sting And there’s the longevity, which is particularly impressive in light of the recent injury woes for the younger members of tennis’ elite: Nadal, Novak Djokovic, Andy Murray and Stan Wawrinka.At 36½, Federer is now the second-oldest man to win a Grand Slam title in the Open era — Ken Roswell won Australia in 1972 at 37. And after going more than four years without a trophy, he’s added three in the span of four appearances at majors (he skipped last year’s French Open and sounds like someone contemplating doing so again in a few months’ time).“I don’t think age is an issue, per se. It’s just a number,” he said Sunday. “But I need to be very careful in my planning, really decide beforehand what are my goals, what are my priorities. I think that’s what’s going to dictate how successful I will be.”Federer was asked how long he thinks he can continue playing at this level.“No idea. Honest, I don’t know. I have no idea. I’ve won three Slams now in 12 months. I can’t believe it myself,” he said. “I just got to keep a good schedule, stay hungry, then maybe good things can happen.”Take a look at the way Federer earned his sixth Australian Open championship, tying the men’s record for most in history, to go along with his unprecedented eight Wimbledons, five U.S. Opens (tied for the most in the professional era) and one French Open.After letting a lead slip away and getting outplayed by Cilic the fourth set, Federer faced some danger in the opening game of the decider in the form of two break points.“Momentum,” Cilic would say later, “was on my side.”Right when nerves would figure to be most frayed, Federer was steadier. On the initial break chance there, Cilic got a look at a 104 mph second serve and dumped a forehand return into the net. On the next, Cilic pushed a forehand return wide off a 119 mph first serve up the “T,” and Federer yelled out in Swiss German. Two points later, Federer conjured up a cross-court backhand winner that clipped the outside of a line to cap a 15-stroke exchange and grab that game.In the next, Cilic double-faulted twice and Federer took advantage, breaking en route to a 3-0 lead. And that was pretty much that. MOST READ Brace for potentially devastating typhoon approaching PH – NDRRMC It’s hard to decide what is most remarkable about Federer’s career.Cilic’s take?“The passion to compete, season after season, especially at this high level,” said the man who has lost two of the last three Grand Slam finals to the Swiss maestro. “Also, being able to challenge himself, first physically and then mentally, as well, to be at the top almost every single week.”The sheer volume of it all does stand out. Federer has won exactly 10 percent of the 200 major tournaments contested in the professional era. Before Federer started collecting his 20, the most any man managed to accumulate was the 14 for Pete Sampras; he now stands No. 3, behind Federer and Rafael Nadal with 16.There’s also that constant work to evolve and improve, most notably during his recent renaissance by adding versatility to his backhand side with a flatter, more powerful shot than his long-preferred slice.ADVERTISEMENT View comments Kammuri turning to super typhoon less likely but possible — Pagasa Typhoon Kammuri accelerates, gains strength en route to PH Switzerland’s Roger Federer poses with the Norman Brookes Challenge Cup after winning the men’s singles final at the Australian Open against Croatia’s Marin Cilic in Melbourne, Australia Monday, Jan. 29, 2018. (AP Photo/Dita Alangkara)Used to be that Roger Federer simply could not win a match, let alone a championship, at major tournaments.That might be hard to imagine now that Federer owns 20 Grand Slam trophies. But you can look it up: He lost in the first round on three of his first four trips to Wimbledon, and three of his first five appearances at the French Open.ADVERTISEMENT
Wary of an Indian backlash after their humiliating loss in the series opener, South African batting coach Duncan Fletcher on Friday asked his players to hit visiting team “hard” from ball one in tomorrow’s second cricket one-dayer here.South Africa had crushed India by a huge margin of 135 runs in the first one-dayer at Durban on Wednesday.But going by India’s performance in the tour so far, South Africa cannot afford to relax as Mahendra Singh Dhoni and company have made a strong comeback in the three-match Test series, drawing it after losing the first Test by an innings.”Just got to be very wary that this happened in the Test series. But I don’t think it will. There seems to be a very good attitude amongst this one-day squad. They seem to have learnt their lesson. It’s just important that they go in there and hit India hard from ball one again,” Fletcher told media on the eve of the second ODI of the five-match series.”And make sure they don’t get complacent. India are quite an experienced side. Although they’ve got young players, if but they are pretty experienced. You got to be wary this fact.They know how to play out of these situations. South Africa have to be careful,” added the former England coach.Fletcher, however, is not happy with the home team’s handling of the Power-plays.”I’ve always believed they haven’t really believed when they have taken it. If sides or captains want, there are a lot of possibilities on how to take them.advertisement”It’s just been a misinterpretation as how you play within the Power Play. Sometimes you’ve got to look at it as there are other advantages of taking it at a certain time,” he said.Talking about the changing face of the game in the wake of Twenty20 cricket, Fletcher said: “It (T20) had an influence right through cricket. The players are going to be more attacking, but 50 overs is a lot of cricket.”If sides think they can go out there and adopt a Twenty20 attitude from ball one, sure on a given day they might be successful, but not over a period of time. They got to be very wary that in 50 overs there will be periods when you have to be more patient.” .Fletcher also said that international teams should have the ability to adjust to different conditions and playing surfaces and was satisfied with the Proteas team on this front.”I believe South Africa matches everyone as far as one-day cricket is concerned. They haven’t been fooled by the wicket they bowled on. They won’t bowl on that wicket very often, but when they get on it they play very very well.”When they go to India the wickets may be a bit slower and a bit flatter, but they just have to get used to it. They have to adapt a bit quicker. Bowlers at the international level have got to do that. They’ve got the skill and the ability to do that,” he said.Fletcher made no bones about the fact that South Africa was missing Jacques Kallis but said the upcoming all-rounders are really bright.”Obviously they’re going to have a problem with the all-rounder. South Africa always had plenty of all-rounders which has given them depth. They’ve got into the area that without Jacques Kallis they might need a bit of depth but the backup batters are good enough. All it needs a little bit more experience I guess,” he said without taking any names.
Transparency is a powerful thing. Especially in an industry where no one really trusts any of the vendors.You know all the jokes about Chinese restaurants serving dog and cat instead of chicken.What if you opened a Chinese restaurant, and had a big glass window giving a view into the kitchen from the main dining room?People would talk about it. They would like it. Even if your kitchen were no cleaner than other kitchens, the fact that you let them look says something.It also would change the way your staff worked. They know customers are looking at them while they cook your food. The wait staff and the manager could be watching too. The kitchen staff would cut a lot fewer corners.Just by making your cooking process more transparent, you could really change your restaurant’s business.What can you make more transparent in your business? How can you build more trust with your customers? Here’s an example.Photo credit: avlxyzWebinar: Rethinking MarketingWant to learn more about how you can use inbound marketing to grow your business?Download the free webinar to learn how to turn your website into an internet marketing machine. Originally published Mar 6, 2009 8:19:00 AM, updated March 21 2013 Topics: Branding Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Episode #47 – July 2nd, 2009 Forum Fodder: http://www.areallygoodejob.com How do you get started with YouTube, video podcasting, live streaming, or viral videos. to learn how to use online video to grow your business with inbound marketing. 7 Ways To Develop A Unique Brand For Your Blog Enlist one new person in your company to be a communicator to spread your message. Military Marketing with www.HubSpot.tv in your tweet! karenrubin “The key for communicators is that you need to open the door and pull the curtain back.” : Happy Fourth of July!!! www.InboundMarketing.com Big Websites Start Running Bigger Display Ads. Big Mistake. Intro mvolpe Banner Ads Go Big Time Launching ideas at the U.S. Air Force Marketing Takeaway: Facebook Taking Status Updates Public (A La Twitter) Subscribe in iTunes – Marketing Takeaway: The US Air Force: Armed with social media : Think about using Facebook for business and not just as a personal social network. from Laura Neufelder at Digital Knowledge If the US Military can open themselves up to social media, your company can too! http://itunes.hubspot.tv 24 Hours at Sea on the USS Nimitz “The blogosphere churns Headlines Facebook statuses are headed public…like Twitter One more reason to think about monitizing content through your product and not through ads. “We are not launching missiles, we are launching ideas.” Blog Branding Bonanza Marketing Tip of the Week Karen – 6. Create a better signal to noise ratio &7. Focus on achieving consistency “The real motivation was to providemarketers and agencies with the opportunity to deliver a brandedexperience directly on the pages of these very rich content sites.” Special Thursday episode! Where do I start? Marketing Takeaway: Start blogging now before your competition does to get a head start in the marketing race. Note: Karen says June, but we swear it’s July! The “bet” was that a HubSpotter could trick her into saying the wrong month. Tricky, tricky! Mike – Consistency and Unique Topic “TheOnline Publishers Association yesterday announced that 37 of itsmembers, including juggernauts like The New York Times, Forbes, ESPN,CNN and MSNBC.com are (or are soon going to start) running the new,larger ad units…” Closing “Capt.Faggard says. “I am concerned with how insurgents or potential enemiescan use Social Media to their advantage. It’s our role to provide aclear and accurate, completely truthful and transparent picture for anyaudience.” , @ out nearly 1 million posts every 24 hours” – community where you can post questions, learn about inboundmarketing, meet others, find and post jobs Webinar: How to Use Online Video for Inbound Marketing Marketing Takeaway Doing It Right Reasonablepath: Create a Target Persona, Publish Content, Optimize Content,Promote Content (build network) then think about conversion (offers,calls to action, landing pages) (Episode Length: 20 minutes, 36 seconds) Murphy Goode Vineyard Everyonein the air force is a diplomat and a communicator. Even in thecorporate world, you really can’t have just a marketing department orjust a PR department, you need to understand that everyone should beinvolved in spreading your message. Facebook Becomes Twitterific? Download the free webinar How to interact on Twitter – @ Originally published Jul 4, 2009 2:39:00 PM, updated July 04 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
PR firms are naturals at and the blogosphere because of their relationship building skills. I’m not saying that they can do what they did in the past, but if they follow Originally published Nov 17, 2009 8:30:00 AM, updated March 21 2013 are becoming more and more available and affordable. The knowledge of your average SEO consultant or lead generation expert is now being codified and made available. Even though the knowledge base is changing at a rapid rate and will continue to change at a rapid rate, it’s maturing like all knowledge industries do. So, PR firms that are equipped with writes and start providing direction for the many activities required for an inter-disciplinary inbound marketing strategy. goes on to write can now do SEO, PPC and lead generation without a huge staff of technical resources and quants. to learn the findings from HubSpot’s recent research on new releases. leveraging social media While I applaud Brian’s focus on expanding the size of the funnel (lead dev), there are more nuanced activities that go on: positioning, messaging, crisis communications, relationship-building, training, etc. Such activities might only offer a tangential or indirect impact on lead development, but, they are still critically important to companies of all sizes. Based on my experience working with all kinds of agencies as HubSpot’s partner program manager, I believe that The Convergance of All Marketing Disciplines in-house analytical people PR firms are the best positioned Is PR Dead in order to serve clients effectively. : Based on my recent conversations with many different types of agencies, there is general agreement that now is an unprecedented time of convergence between all of the marketing disciplines. Creative content creation A few weeks back, HubSpot’s CEO, Brian Halligan, asked the question, ” PR Firms Will Probably Lead the Inbound Marketing Revolution If I were asked Brian’s question, I’d answer, “PR is not dead. PR firms will probably lead the way.” There are few SEO firms that are signing up clients at $10k/month for SEO alone anymore. PR firms are having a difficult time getting the retainers they’re used to getting without knowing how to help clients attract traffic through social media and search. Ad agency budgets are shrinking and PR agents are being asked to help clients move online. Web developers are struggling to sign up new clients for $50k website development work without a clear plan that demonstrates a 3 month ROI on that expenditure. they may be able to use Social Media to help evolve their industry. : Understand the value you are getting from your PR agency and their services. you need to be an expert at all things inbound marketing PR firms have tight ongoing high retainer relationships with their clients. PR firms are brought on as advisors and stewards of a company’s brand. From that perch, it’s much easier to Unless you are Rand-Fishkin-good at SEO or a Chris-Brogan-big in social media, PR is NOT dead. But, PR needs to change. With the highest retainers out of most types of agencies and often the least accountability to direct measurement of ROI, PR firms seem to have the most to lose. Brian wrote a follow-up post today that despite its provocative title is thoughtful and largely spot-on. PR firms are excellent content creators. tree photo by The lines between ad agencies, PR firms, marketing consultants, SEO firms, web designers and developers, are blurring. Firms can no longer pretend that their industry isn’t changing. is the most time consuming and difficult and most critical part of inbound marketing. SEO and lead generation can not be done without effective and creative content creation. We could probably spend a lot of time debating what’s more or less important in a PR mix, but we might miss the big point that PR and marketing are changing in a seismic way. Todd Video: How to be Smarter than Your PR Agency It’s a provocative question for a blog title. But, the blog post and the ensuing responses started a great conversation about how inbound marketing is changing PR. New PR guru, Todd Defren to offer inbound marketing services. Here’s why: influence the most important people in a company Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack and Who do you think is best equipped to lead the inbound marketing revolution? Who has the most to gain? The most to lose? Who will lead the way? Inbound marketing training Download the free video ?” marketing software Nezitic[x] Marshall Kirkpatrick’s guidelines for pitching bloggers None of this is new this year, but the problem with PR has become more acute.
and use the hashtag Intro Marketing Takeaway: Marketing Takeaway: Pay attention to this trend. It could vastly affect your marketing measurement in the future. http://itunes.hubspot.tv Google Allows Users to Block Tracking Finally, Twitter Search to Rank Tweets by Popularity : Don’t get caught with your guard down – pay attention to online conversations so your company is not the victim of a surprise attack. Twitter Is a Popularity Contest karenrubin (Episode length: 27 minutes, 32 seconds) Surprise Guest! – David Meerman Scott Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Nestle / Facebook / Greenpeace timeline (in process) Watch HubSpot TV live at 4:00 p.m. ET on Friday at Episode #85 – March 26, 2010 Headlines Special Guest – Erin Weed ) http://www.girlsfightback.com #HubSpotTV mvolpe Nestle’s Fan Page ), Karen Rubin (@ Marketing Takeaway 2: As always, all the old episodes are in iTunes: erinweed How to interact on Twitter: Include www.HubSpot.tv in your tweet! On the show today is Mike Volpe (@ ) and Erin Weed (@ www.hubspot.tv Marketing Tip of the Week Think about multi layered social media campaigns, like Greenpeace, to make a bigger splash. http://www.erinweed.com Proactively monitor trends to prevent potential social media attacks. If you like the show, please leave a review! Marketing Takeaway: Cookies under fire as regulators move in Forum Fodder Crisis Planning: Prepare Your Company For Social Media Attacks Nestle Faces Social Media Terrorism Originally published Apr 2, 2010 3:00:00 PM, updated July 04 2013 To become more visible in search engines, get on the social media train!
TechCrunch Disrupt , CEO, DailyBooth , a conference that gathers web innovators in social media, mobile devices, and smart applications, hosted a compelling panel about the shift from traditional print to online media. and learn how to manage your company brand effectively using social media. Video: How to Use Social Media to Manage Your Company Brand Online Here are 3 key secrets revealed about addictive digital platforms: GE has always been known as one of the traditional marketing giants that garners the use of customary marketing techniques. However, Judy Hu, GE’s Global Executive Director for Advertising and Branding, explains that using social media can help “extend the brand and make it iconic. [GE] wants to build their brand and get their key message across to everyone.” Digital platforms can help small and large businesses alike expand their company to different demographics and distinguish their corporate image. Download the free video , CEO, Chatroulette , Global Executive Director, GE 3. Digital platforms cultivate brand building. GE’s crowd-sourcing effort 1. Users define content creation 2. Visual content is universal. The grounds of the discussion revolved around the transformation from conventional methods of reaching consumers to modern platforms that actually interact with users. Gone are the days where static media effectively delivered messages to consumers. Social media sites have dominated the playing field, where consumers choose what they want to view and who they want to engage with. Digital platforms such as YouTube and DailyBooth make it super-easy to upload videos and pictures and share them with friends. These can soon become addictive and viral as people consume content and pass it along further. Businesses can take advantage of this by opening up content creation to users, such as Brian Pokorny . , Founder, 4chan Brian Pokorny Christopher Poole content consumption. explains that “…you can talk in different ways through just visual imagery. Text is less of the focus now with both videos and photos, which can transcend languages, borders, and cultures.” Three of the panelists founded sites where visual imagery was dominant, and demonstrated the effectiveness of such sites in reducing boundaries in today’s global marketplace. Learn how to use social media to manage your company brand. Andrey Ternovskiy and Judy Hu Originally published May 25, 2010 7:33:00 PM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Jan 10, 2011 3:30:00 PM, updated February 01 2017 Video Marketing Create a Contest for Best VideoLaunching a contest is a great way to go about crowdsourcing videos. Make sure the contest prize you offer is a significant sum, but not as big as the marketing budget for a full-blown video. Then, invite local film school students to participate and encourage them to create the best video assignment.See How Other Businesses Did ItHP, for instance, used the D&AD Student Awards to launch a similar contest in 2009. Its assignment was: “Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive.” The end result of this contest was brilliant! It enjoyed thousand of views and hundreds of positive comments.Give People OpportunityWhy would anyone participate in such a contest apart from the possibility of winning a prize? “They want the exposure,” says David. People are eager and excited to express their creativity and receive a public acknowledgment for it. So don’t think contests are a way to get a video for cheap. It is more about giving an opportunity to people who wouldn’t otherwise had it. Don’t exploit them but celebrate their unique perspective and knowledge.What is your recipe for creating valuable videos? Topics: Videos present a great way to create remarkable content and expose your business to more PR opportunities. But coming up with creative ideas and engaging in video production can be time-consuming or expensive. That is where crowdsourced videos come in to offer the perfect solution for a clever and well-budgeted clip.In this episode of the Marketing Cast David Meerman Scott shares tips about crowdsourcing videos for your business. Watch the video below to hear his insights! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
10 Marketing Stories to Keep You in the Know – The folks at Search Engine Land have done an interesting experiment showing that Bing actually delivers better quality search results than Google. Photo Credit: 1. Topics: 7. 26 Tips to Enhance Your Experience on LinkedIn – Check out this article from Mashable to learn how the Web might look different in the future. Pioneers from the early days of the Web share their insights on the next big things to happen online. Originally published Jan 12, 2011 8:00:00 PM, updated March 21 2013 – Want to get better at using LinkedIn? Social Media Examiner has a new post that provides tips and tricks to make you a LinkedIn ninja. – In one of his newest posts, Seth Godin minds marketers of the crowded digital world in which we all live. What do all of these digital interruptions mean for us? 3. – How much should you spend on SEO? Lee Odden over at the Top Rank Blog breaks down how to think about investing in SEO. – Anchor text is one of those SEO terms that always gets mentioned. Search Engine Watch examines if link relevance can be just as important for SEO. 6 Web Pioneers on What the Internet Will Look Like in the Future Investing vs. Wasting Budget on SEO 6. 4. – Think social games aren’t big business? Think again. Techcrunch reports that social gaming will be a $1 billion business in 2011. 5. Survey Says: Mobile Purchase Behavior Is on the Rise Lost in a Digital World What other stories from the past few days would you add to this list? – According to a new study, Marketing Pilgrim reports, 33 percent of consumers used their cell phone for shopping during the 2010 holiday season. This is an all-time high. 8. Social Gaming to Be A $1B Market in 2011; Virtual Goods to Bring in $653M – If you are looking for a branding fix, the folks over at Logo Design Love offer a new branding book that will make marketers’ hearts skip a beat. 9. 10. 38 Critical Books Every Blogger Needs to Read 2. Google vs. Bing: The Fallacy Of The Superior Search Engine – Not that you don’t already have enough to do, but the folks over at Copy Blogger have put together a list of 38 books ever blogger should read. Go warm up your book light. christopher.woo Is Link Relevance as Effective as Anchor Text? Inbound Marketing How Do You Brand Bad News? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
only 19% saying the medium was completely or very trustworthy my previous post only a third of the online population used both Further research showed that even though Facebook and Youtube were popular sites Social Media In the UK among users aged 16-24 attributes of each, while content is the driving force for 20% of social networking time was spend on a mobile device this post earlier this week, online ad spending in the UK is far and away the largest per user spend of any country in the world. social media advertising is predicted to grow at a rate of about 45% over the next two years Inbound Marketing In 2010 most consumers were pretty skeptical of information published on social networks with eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. It’s no surprise that , utilizing two channels such as video with social media can create a synergy that can often result in increased adoption and an overall success. With the ease of multimedia production these days, video offers another great method for driving engagement. Bruce Daisley, head of YouTube and display at Google UK had this to say about video and engagement: and this number is growing. As the sharing of media becomes easier and easier on mobile devices it is essential that your content is presented in a way so that when it is shared it can be easily consumed. . According to a poll by the Ipsos Marketing’s Consumer Goods team, consumers were more likely to visit a company’s website than become a Facebook fan or follow a company on Twitter. However, when looking to connect with other customers or share opinions Facebook was the preferred method. How do you take advantage of this? Use social media to communicate with your loyal following and let them be evangelists for your company. Listen to the feedback your getting and respond to customer requests, so that when a new visitor comes to your Facebook page they are confronted with glowing recommendations from your existing customers. Originally published Jan 21, 2011 3:00:00 AM, updated July 11 2013 . However, of the complainers that did receive responses only 40% received a quick response , so make sure you respond to those complaints! In a IAB UK study of the 7.7% of respondents who said they had complained about a brand on a social network or forum Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Engage With Your Followers Once again this reinforces the idea that content is the driving factor for a lot of a websites traffic. The key takeaway from this quote is that “content is the driving force.” Whether it’s a video, a blog post, an audio clip, or an online game, remarkable content is going to be what gets shared. Topics: strategies, and this research shows the complementary Keep Creating Great Content . As mentioned in roles the two sites can take. Key findings are that brands “More brands are trying to work out how to drive their social As I mentioned in I hope that some of these tips were helpful in helping you to understand the importance of social media in regards to the future of online marketing and getting started with your social media marketing strategy. Advertisers, especially small and medium sized businesses, need to start thinking about alternative advertising channels in order to stay competitive without burning through their marketing budget. Inbound Marketing offers a great alternative to traditional advertising methods. Inbound Marketing levels the playing field by rewarding quality of content instead of size of marketing budget. Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. whether users share or ‘like’ a brand.” . What I did find surprising was that social network ad spending is currently only 3% of total ad spending and that this number is only expected to grow to 6% in 2012. What this says to me is that social media marketing is a huge opportunity for businesses looking to increase their online presence in the near future. Once again, the time is now and below I’ve listed a few ways you can start to take advantage of this. Establish Trust With Your Audience Optimize for Mobile 78% said they were pleased with the replies advertising on YouTube and Facebook benefit from the
apple -ipad -iphone Filter Tweets by Source This only works for tweets that include geolocation information, but it can be really cool if you’re trying to focus on a particular, localized event. Tweets with Links For a full list of Twitter search operators, Even More! click here Topics: It’s an amazingly powerful tool, and these tips can help you use it more effectively. You probably won’t use this filter too much, but I’ve found it helpful to sometimes include “-source:tweet_button” to remove all tweets generated when someone simply clicked a “Tweet” button. These are pre-populated tweets, and normally they aren’t really saying anything interesting. that lets you search through every public Tweet over the last few days, and you don’t even need a Twitter account to use it. But sifting through all of that information can be a bit overwhelming. If you want to focus your search on all tweets coming from a certain location, you can add “near:” and the name of the city. This is supported for most major cities in the world. You can also add a “within:” operator to specify the distance from the area, like “near:Boston within:15mi”. With more that ” to remove mentions of the technology company’s most popular devices. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 140 million Tweets A lot of times the keyword you’re searching for is used in multiple contexts, and not all of them are related to what you’re looking for. A search for ” Originally published Jul 21, 2011 3:10:00 PM, updated October 20 2016 exclude Retweets The negation operator can be used in conjunction with many of the other search filters, as you’ll see below. Twitter offers a Add “filter:links” to your query to only return tweets that contain links. You can tell Twitter to specially free, public search tool that the link contains this domain. So even if people are tweeting links to your site using different shortening services, you can still search for your domain and see all links that point to your site. A lot of people use Twitter to share links to stories, but sometimes you want to focus on what people are saying, and not what they’re sharing. If you’re looking for opinions or feedback on a topic you might want to exclude all tweets with links by using “-filter:links”. knows You can choose to include or exclude tweets based on where they were sent from by adding the “source:” operator. One of the really cool features of Twitter search is that it “peers” into shortened links. That means that if you tweet a bit.ly link that points to an article on this blog, Twitter sent per day, Twitter contains tons of information from the collective public conscious. apple If you want to exclude all retweets, simply include “-RT” and you can focus on original tweets. SEO and Social Media tweets that contain a word by adding a single dash directly before the word. Make sure you don’t put a space between the dash and the term. You can look for retweets by adding “RT” to your query. Even when someone clicks the “retweet” button and doesn’t actually add an “RT” to the tweet, it will still show up with an “RT” in Twitter search. . You can leverage Twitter Search to conduct market research, collect feedback, or see what people are sharing on your website. Here are some Twitter search tips that will help you find the information you need. The Negation Operator Focus on a Geographic Area ” might return results about the technology company, as well as the dark red fruit. This tells Twitter to exclude any result that contains that term, and helps you focus your search on the right context. So if you wanted to look for tweets that focused on the fruit, you might use “
Originally published Apr 6, 2012 2:39:00 PM, updated July 28 2017 Topics: Design How many ebooks does your marketing team have in its content arsenal? With the rise of tablet and e-reader popularity, ebooks are only growing in popularity. According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. While we’ve always considered ebooks to be one of the best lead-gen content assets at a marketer’s disposal, the fact that on-the-go content is only carving out more of a place in today’s increasingly mobile world makes them an even smarter choice as a marketing offer .As a piece of long-form content, a lot of work must go into the creation of a well-crafted ebook . So today, let’s focus on design. How do you design an ebook that is reader-friendly, engaging, and at the same time supports your marketing goals? Let’s discuss the 11 essential elements that make up an effective marketing ebook design. Importance of a Brand Style Guide First, a note about the role design should play in your content strategy. If ebook creation is (or you plan it to be) a big part of your content strategy, it’s wise to first spend some time establishing a consistent brand style guide to which all your marketing content — not just your ebooks, but also your presentations and other marketing collateral — adheres. This will give your publications a more professional, branded look which translates to a sense of credibility. Of course, the content itself is a huge contributing factor to the credibility and value of a publication, but even if you have quality content down pat, that doesn’t mean people still won’t judge an ebook by its cover ;)If you take a look at the ebooks HubSpot has launched in the past 6 months, for example, you’ll notice that they all have very consistent branding and design elements throughout. When you sit down with your marketing team and designer to decide on your brand style guide, establish rules for such design elements as fonts/sizes, color schemes, charts/graphs, borders for screenshots and images, headers, etc. Creating easy-to-follow guides and templates for your various marketing assets like ebooks, presentations, etc. will make it easy for you and your team to implement a consistent branding style throughout your marketing collateral. HubSpot, for example, has an ebook template created in InDesign to ensure our ebooks have a consistent look no matter who created them.Now let’s dive into the 11 essential design elements you should consider in your next ebook design. 11 Essential Elements of Effective Ebook Design 1) An Interesting, Descriptive Title Okay, so your title choice may not exactly be a design element, but choosing a title for any piece of content is definitely an art , and it shouldn’t be overlooked. The title is often the first thing someone judges before deciding whether to click on or read your ebook, especially when the content gets shared in social media. Choose a title that is both interesting and descriptive — that is, it should be indicative of what the reader will learn from reading the ebook.Unlike blog posts, ebooks are high-commitment pieces of content because of their length, so you need to make sure you’re demonstrating the value up front in a compelling way. For instance, one HubSpot ebook is titled 15 Business Blogging Mistakes & Easy Fixes with the subtitle, “How to Fix the Most Common Blogging Bloopers.” The main title is both descriptive and demonstrates value in itself, but the subtitle also makes it sound like an even more interesting read. 2) A Visual Cover So if we know that people will most definitely be judging your ebooks by their cover, you’ll want to make sure you create ones that are both visually appealing and coincide with your brand style guide. Consider how the visual revolution is playing out with sites like Pinterest cropping up and other social networks like Facebook and Google+ putting more of an emphasis on visual content , and the importance of enticing covers becomes even more evident. Make the title easy to read, include branding elements you decided on in your brand style guide, and feature an image. You’ll notice that HubSpot’s ebook covers , for example, follow the same layout and structure while each featuring a different relevant an interesting image. 3) Skill/Topic/Persona Tags Depending on your business and industry, you likely have a different buyer personas , whether you segment your target audience by demographics, skill level, topic interest, or something else. So if part of your strategy is to create content that is personalized for or targeted to these different audience segments, one helpful way to organize and differentiate between your content assets is through a tagging system. Incorporate your schema in your ebook design so your readers know which particular ebooks will be of interest to them, and which ebooks won’t. You can do this in a number of ways — through iconography, color schemes, or tags.HubSpot’s ebooks, for instance, are categorized by skill level — introductory, intermediate, or advanced — depending on the skill level of our readers. To identify which is which, we use a combination of color scheme and a category key to denote which ebooks are targeted for which skill level. If an ebook is intermediate level like our example here, the cover and color scheme throughout the book uses blue as the dominant color, and a page in the beginning of the book explains which type of audience would benefit from each skill level. Introductory content uses a charcoal color scheme, and advanced content uses an orange color scheme. We’ve also extended this tagging system to our blog. You’ll notice this particular blog post, for example, has also been tagged as ‘intermediate.’ 4) An Author Page Another design element you might want to include in your ebooks is an author page, particularly if you have multiple members of your team creating ebooks. For example, if the author of the ebook is an expert on that topic, an author page that highlights the author’s bio and relevancy to the topic is a great way to add credibility to the content. On your author page, include a brief bio of the author, a headshot, and if you choose to, a way for readers to get in touch with the author if they have questions, such as an email address, Twitter username, or phone number.As an added internal benefit, you might find that members of your team are more willing to spend time creating ebook content if they know their efforts will be recognized publicly through an author page. 5) A Table of Contents A staple for any book, both print or digital, be sure to include a table of contents in every ebook you publish. This not only gives readers a sense of how the ebook is organized, but it also makes it easy for them to reference individual chapters if they decide only certain ones are relevant to them or if they want to refer back to specific sections later. To make this even more user-friendly for your readers, some programs like InDesign make it possible for you to hyperlink chapters/sections, creating a sort of interactive table of contents and allowing readers to jump to a certain section of the ebook when they click on the corresponding link in the table of contents. 6) Chapter Title Pages Clearly distinguish one chapter to the next with chapter title pages. This gives readers a clear indication of their progress through the book and helps set the stage for the section they are about to read. It can also serve as a landing page for that interactive table of contents you may have set up in number 5. In our business blogging mistakes ebooks example, for instance, we organized the chapters by the 15 mistakes we highlight, and our chapter pages highlight which mistake the reader is going to learn about next. 7) Social Sharing Buttons We’ve talked before about the importance of including social sharing buttons on your marketing content. Sure, the landing page behind which you gate your ebook is a great place for these buttons, but why not also stamp them onto the pages of your ebooks as well? It makes sense, right? A potential reader might not feel comfortable sharing your ebook before they’ve read it and know they like the content, but while they’re reading it? That’s a different story.Add these buttons to each page of your ebook — either in the header or the footer — so readers can easily share the book with their social networks no matter how far through it they’ve read. Just be sure you’re sharing links to the ebook’s landing page — not thank-you page — if it’s gated content. HubSpot’s ebooks, for example, include social sharing buttons for LinkedIn, Facebook, and Twitter on each page. For help in creating these social media buttons for your ebooks, check out this handy guide . 8) Visual Elements Break up your “big chunks of copy” and “large blocks of text” with visual elements to emphasize or explain certain points more visually. We’re talking anything from headers, bolded text, and bullet points to screenshots, images, charts, and graphs. Furthermore, leverage content visualizations when appropriate to help you explain concepts that are difficult to explain through text and lend themselves to more visual explanations, as we did in this blog post , which is actually an ebook excerpt! Just be sure to keep your visuals in line with your brand style guide, translating images, graphs, and charts to conform to your guidelines in terms of style and color scheme. 9) Product/Service Call-Outs While ebooks can be catered to achieve certain goals, the way most marketers use ebooks is to generate new leads at the top of the funnel. To achieve this goal, your ebook content should be majorly educational — not product focused — in nature. But does that mean you can’t or shouldn’t sneak in a few mentions of your product or service into them when appropriate? Absolutely not! In fact, when people are just starting to learn about your business in the awareness stage of the sales cycle, they probably know very little about the products and services you offer.Use educational ebooks as an opportunity to connect your thought leadership with product awareness. One way to do this in your ebook content is with subtle product mentions and call-outs when you mention a problem or need in your ebook that your products or services address. How much of these should you include? The key here is balance. Make sure the educational value of the ebook makes up for your product awareness plugs. For example, in HubSpot’s educational ebook How to Attract Customers With Twitter, we add to the section of the ebook that discusses scheduling tweets and monitoring responses by calling to attention to the social media publishing tool available in HubSpot’s software, our paid offering. This lets readers with little or no knowledge of HubSpot’s software connect HubSpot’s thought leadership and expertise with its paid software. 10) Printer/Mobile-Friendliness While your ebook is a digital publication, you’ll likely be offering it as a downloadable file such as a PDF, and despite what you might think, many of the people who download will actually prefer to print it out and read it on paper rather than on a screen. For this reason, it’s important to make sure your ebooks are printer-friendly. For example, avoid designs that leverage double-page, horizontal layouts that don’t translate well to print. The best way to know if your design is printer-friendly? Print it yourself!Furthermore, you’ll also want to make sure your ebook file is mobile-friendly. Does your ebook PDF view well on a smartphone and various e-readers/tablets? Test it out!If you’re considering making your ebook available for sale through ebook marketplaces like the Kindle Store, things get a little bit more complicated . You’ll need to conform to the specific ebook format of that particular store, and you’ll likely need to make chan ges to the style, design, and file of your ebook. In general, you’ll need to modify your ebook to embody a very simple design with few visuals and limited formatting. Publishing services like Lulu.com can make this process more easily manageable. 11) A Final Call-to-Action The last critical element that should be a part of your ebook design is — you guessed it — a final call-to-action! After a reader has completed the ebook, what action do you want them to take next? Tell them!Perhaps you’d like to encourage them to move from the awareness stage of the sales cycle onto the evaluation stage of the sales cycle. In this case, feature a call-to-action for a middle-of-the-funnel stage offer on the last page of your ebook, introducing it to the reader in a way that is relevant and logical. In our 15 Business Blogging Mistakes ebook , for instance, we encourage readers to start a free 30-day trial of HubSpot’s software , relating it to the content of the ebook by emphasizing that readers will be able to try out HubSpot’s business blogging tools to help them fix the blogging mistakes they learned they are guilty of making. Do your ebooks have a consistent design that reflects your business’ branding? What other design elements would you add? Image Credit: Jonah Larsson Don’t forget to share this post! 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Make it short. This is advice you’ll often hear from experts about producing online video for marketing. Making your videos brief will ensure that your content captures and keeps the short attention span of viewers. But, wait — what if this short attention span is a myth?Understandably, most would say, “It’s not a myth.” Video abandonment rates have traditionally been very high. In fact, a 2010 study by Visible Measures showed that 33% of viewers click away from a video after the first 30 seconds, and 44% will leave after the first 60 seconds. So you’d better keep your videos under a minute, right? Not necessarily.Lately, we’ve started noticing some very high-quality online videos that seem to be successfully maintaining the attention of viewers for well over a minute. In fact, for more than three, five, and even ten minutes. This dynamic is primarily due to the content of the video, which isn’t promotional and boring, but informative and/or entertaining.The Video Content Shapes Its Power & ReachSome of the online marketing videos we’ve started seeing today are more like short movies than interruptive ads, and that’s a fundamental shift from traditional advertising. Up until now, the majority of the video ads out there (both on TV as well as on the web) revolve around a product or a service and are placed in between TV shows and movies. In this context, the TV shows and movies are the valuable content worth watching, and the ads are trying to steal minutes from your precious time to sell to you.Now, we are seeing video ads that are the actual content and revolve around something bigger than a product or a service — something a viewer would actually care about. This new generation of video marketing has swept us with its thought-provoking nature because it introduces content that, as AdWeek reporter Tim Nudd says, “makes you believe people don’t have short attention spans after all.”Let’s look at some examples of how some companies have leveraged video storytelling for marketing:Example #1: Nike’s “My Time Is Now”Nike’s recent cinematic video ad is designed to inspire youth to get deeply involved with soccer by learning about some key players and what it takes to be walking in their ‘sneakers.’ The video is like an interactive labyrinth of potential ‘tunnels’ the viewer can take to learn more about soccer. For instance, you can find out the name of a featured soccer player, along with their date of birth, an inspiring quote by them, and a chance to follow them on a social channel like Twitter. By clicking on some other elements in the video, like a player’s watch or plastic water bottle, you can also learn more about Nike’s products or get insights into soccer-specific activities like workouts and games.The ad aired on TV only after it debuted on Facebook, Twitter, YouTube, and Nikefootball.com. “Instead of making a big ad for TV then putting together a bolt-on interactive version, what we have done is make an interactive film and experience, then created an edit for TV,” says Graeme Douglas, W+K London head of interactive and innovation for Fast Company. “That’s a fundamental shift.”This ad isn’t about making a Nike sales pitch. It’s about something much larger that Nike is simply proud to be part of.Example #2: HORNBACH’s “Infinite House”Another great example of a long-form video ad that engages with its content is “The Infinite House” by German home improvement company HORNBACH. The 9-minute ad is about a new neighbor who transforms his little hut and brings joy and warmth to his neighbors. With its soft images and magical music, the video evokes a distant memory of some (maybe German) fairytale. Although none of the characters express their feelings, the video conveys a range of emotions from darkness and despair to lightness and hope.The official video has more than 250K views on YouTube, but other users have republished it and contributed tens of thousands of other views. Aside from a subtle and brief product placement during the video, HORNBACH is mentioned only at the end of the ad. Yet, like the Nike ad discussed above, this is not a sales pitch but rather a story much larger and more infinite than the product.Example #3: TNT’s “Push the Red Button”For the launch of its channel in Belgium, TNT hired an agency to shoot a reality-TV type of ad. The agency got permission from a little town in Belgium to set up hidden cameras around a small red button with an arrow inviting people to press it. Once the button is pressed, a crew of actors rushes in and performs dramatic stunts.A call-to-action appears at the end of the shoot announcing TNT as “Your Daily Dose of Drama.” In this way, everything comes together nicely and entertains both the community in this small Belgium town and the online YouTube community. The video, which has now accumulated more than 33 million views, got coverage from a number of sites, including the Huffington Post, Time and WebProNews.The trend we’re noticing here is pretty obvious: creating compelling video content that captures the audience’s attention through storytelling rather than bombarding them with product-oriented messaging seems to make the attention span myth moot. People are willing to invest a few more minutes in watching your video content if it informs/entertains them and keeps their interest piqued.What are some other online videos you couldn’t stop watching? How have you incorporated more storytelling elements into your video marketing? Share your videos in the comments! Video Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published May 29, 2012 9:00:00 AM, updated October 20 2016
Originally published Apr 30, 2016 8:00:00 AM, updated June 30 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you?It’s not a one-size-fits-all solution.For example, recent research has shown that teens and millennials are moving away from Facebook and into other social networks like Instagram and Snapchat. So if you’re primarily targeting teens, you may want to focus your resources on building a stronger presence on those networks.Click here to learn about using social media in every stage of the funnel.To learn more about each social network’s strengths and weaknesses, check out the infographic below from Visage. It’ll cover the key stats, pros, and cons for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. Acknowledging these can help you create and publish the most engaging content possible on the networks that work for you.184Save184Save Topics: Facebook Marketing
Active blogging is a basic building block of any successful inbound marketing strategy – its hub, if you will. For schools and admissions offices struggling for resources, launching and maintaining a blog may seem like a daunting undertaking. But it’s one well worth taking. HubSpot research found that marketers who prioritize blogging are 13x more likely to be able to show a return for their efforts.Having a school blog (or two) can boost your student applications in a number of ways. First, good blogs are regularly updated with with entertaining, informative content. Google loves blogs with a steady flow of engaging content. If you’re writing around the right keywords, your blog will increase the flow of organic traffic to your blog and website. Also, the more you blog, the more inbound links you get back to your site, which Google also loves. It sees inbound links as a sign of trust and authority for your content, so it bumps up your place in search results because it wants to serve up the most relevant, reliable content. Helpful, engaging blog content also gets shared on social media, which in turns drives more new visitors to your site. Once you have all these new visitors to your blog and website, you have the opportunity to get their information into your marketing database. You want to include a call-to-action form on every blog post, and throughout your website. The call-to-action may be to sign up for your newsletter or blog, or to download a report. The blog visitor shares her email and other information with you in order to get this content.Now you can push more content out to them overtime as you nurture them along the path to making an application. And the more they visit your blog, the more effectively you can personalize the content you send them.As you can see, having a school blog gives you more opportunities and control over how and when to interact with prospective students and parents who’ve already shown interest in your school. It also provides a bigger platform to tell the school’s stories, instead of relying entirely on others to frame your stories for you.Convinced you yet why your school needs a blog? Great. Here are the basics to put together when you plan it out.Choosing the Right ContentEvery successful blog shares content that its personas want to read about. The blog posts educate readers about the issues that concern or interest them. The posts don’t directly promote your school. Leave that for other types of content.When you built your personas, you outlined each one’s goals, challenges, and concerns. Use that information to keep your blog content focused on topics they’ll read, share, and react to. If your personas need some sprucing, go back and ask with some current and prospective students what information would be most valuable to them. Ask the parents as well.Refine your topic list by looking at all the content your school already creates. Your school already has tons of content. There are curricula, admissions FAQs, program brochures, career office reports, and campus organization descriptions. What questions are these pieces answering? How can a blog post dig deeper or provide a new perspective on them?Finding Content Sources to Feed Your BlogAs you’re making your list of all your school’s existing content you want to use to spark blog post ideas, it probably occurred to you that you can use some of this existing content itself.Great idea. Your existing content can be converted, with just a little tweaking, directly into blog posts.In addition to the content sources listed in the previous section, also look at any newsletter or publication put out by a student group, program, even your alumni and development newsletters. Are any faculty or staff writing thought leadership pieces – see if you can reprint them on your school’s blog. If you can’t reprint them, you can craft your own post sharing the piece and linking to it.When you convert existing content into a blog post, make sure to edit it so it works in a blog setting. Give it some context as a blog post. You’re not going to just reprint a program’s curriculum. You’ll rework that content into a post about the different areas of theoretical and practical knowledge the program provides, and why each is important – with a call-to-action linking to the full curriculum.Creating a Stable of WritersRepurposing existing content is a great tactic for finding meaningful, cost effective content for your blog. But you do want original work on the blog as well, in addition to people on your marketing team who can write.Many of your student leaders would love having a platform on your blog, from formal student ambassadors to group leaders. Student voices are especially influential with prospective students, who want to know what life is really like at your school.Have alumni who want to give back, but aren’t yet in a place where they can write a check? Ask them to write about their transition from student to the next phase of their life, whether its finding a job or getting another degree. Faculty and department staff also have stories to tell about what’s going on in their domains. Find a couple key people in each department who have an interesting voice to write posts occasionally.Have a Distribution Plan Blogs without a distribution plan are the falling trees nobody hears. Regular posting of high quality content based on relevant keywords will build some SEO juice for your site. But there’s more to distribution than organic traffic.Outline how you’ll use your social media profiles to promote your blog, and get others to share links to your blog via their own social profiles. Include links to blog posts in your newsletters and emails in other campaigns, where they add value.Managing your blog will be much easier when you don’t have reinvent the distribution plan for each post. This doesn’t mean each post goes into each newsletter or gets its own promotional email. It means outline the different avenues for distribution and promotion and clarify which routes work for different types of blog posts. Then it’s easy to specify in your blog calendar how any given post will be promoted.Attracting Students to Your Blog is the First Step to Getting Their ApplicationEvery prospective student is on their own, personal enrollment journey. If you want your school to be part of that journey, a school blog is the best way to attract them early on in the process. Originally published May 5, 2016 7:00:00 AM, updated February 14 2018 Education Marketing Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Nonprofit Fundraising Originally published Mar 23, 2017 9:40:13 AM, updated October 02 2017 Don’t forget to share this post! Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming.If you’re a non-profit focused on increasing donations and donors, here’s a list of the 10 KPIs, put together by Network for Good, of digital fundraising KPI’s you must have a handle on.Free Access: A Guide to Nonprofit Inbound MarketingNew donor acquisition rateThis KPI is a simple and as broad as it seems. You can look at by time frame: How many new donors come on by month, each year? You can also look at it by channel and by campaign. You can also look at new donor acquisition growth as percentage over similar timeframes or campaigns.Donor renewal rateThe most immediate donor renewal rate is year-over-year. Get the number of donors from last year (LYD) and determine how many of those same donors gave again this year (TYD). Then divide TYD/LYD to get your donor renewal rate. So if you had 100 donors last year and 80 of them donated again this year, your donor renewal rate is 80%. The challenge here is how far back do you go to consider a donor a “renewal” or “lapsed.”Net new donorsNet new donors looks at your new donors and renewed donors to reveal if you’re treading water, falling behind, or gathering force. Your donor acquisition rate is usually a raw number. If 100 people donated this year who’d never donated before, that’s 100 new donors. But what if your donor renewal rate is only 50% (50 people who donated last year didn’t donate again)? The low donor renewal rate undercuts the value of your newly acquired donors. Calculating your net new donors highlights this critical gap and adds context to your new donor acquisition rate. This KPI is also important for gauging the engagement level of your donor base.While new donor acquisition rates are important, relying on them too much to fund your organization puts a lot of pressure on your development team. You’ll see when we talk about metrics such as cost to acquire donor and average donation. Repeat donations are vital to a strong, consistent flow of donations.Time to first/second giftThis is a measure of time elapsed between a first and second gift. In essence, making sure your new donor is retained, and doesn’t become a net new donor casualty. According to the Fundraising Effectiveness Project’s 2015 report, only 19% of first time donors donate are retained, whereas 63% of repeat donors are retained. This argues strongly in favor of keeping the time lapse between first and second gifts as short as possible. The earlier you get a donor into a habit of giving to your organization, the higher that donor’s lifetime value is likely to be.Donor reactivation rateLet’s say you consider any donor who hasn’t donated in the past five years to be lapsed. This is the pool you’ll use to calculate how many you’ve reactivated. If you’ve run any donor reactivation campaigns targeting them (and you should!), you can also look at reactivation rates for each one to determine which are most effective.Cost to acquire a donor (by channel)This formula will tell whether a fundraising campaign or channel is worth the cost of operation. Take the cost of a campaign, e.g. you spent $8,000 on a PPC ad campaign driving traffic to your donations’ landing page. Then divide that cost by the number of people who arrived at the landing page via the ads and donated. If that campaign brought in 100 new donors, the acquisition cost for each of those donors was $80.Average gift (by channel)Now, if the average gift from that PPC campaign was $50, that might not seem like such a great campaign. Slow down. We’ll get to those metrics touching on the life time value of a donor. But now you can also see why knowing your donor retention and reactivation rates are so important. The cost to acquire a new donor will almost inevitably be higher than that first gift.You can calculate average gift amounts by campaign and channel. The channel average is particularly important so you know where to focus your efforts, especially when you look at the average compared to the cost. For example, you may find that people donating through a dedicated donation landing page have a higher average gift than those who donate via the “donate” button on your organization’s website.Revenue per donor (by channel)The raw dollars donated via each channel over a fixed time or campaign divided by number of donors. These include your different digital donation avenues, such as email and social media solicitations, as well as traditional direct marketing or ad campaigns. So if $100,000 is donated by 500 people from email solicitations last year, the revenue per donor for this channel is $200.Gross/net revenuePut simply, this calculation shows your donation totals less the costs to generate those donations. You can look at this by channel, such as how much you raise via Facebook less how much you spend to maintain that channel. You can also calculate this by campaign and by donor type. When you calculate this by donor type, you’ll have better insight into the different costs of acquiring new donors versus retaining or reactivating donors.Lifetime value (by channel)Finally! I’ve been talking about it, but here we are. The lifetime value of a donor is critical to understanding if you’re attracting the right kinds of donors. That’s why you also want to look at lifetime value by channel. Some channels may attract higher value donors than others.To calculate LTV (lifetime value) you need some underlying metrics. To calculate a donor’s LTV, you need their total donation amount, less the cost to acquire and retain that donor. The cost number will be less precise than total amount donated. If you calculate how much you spend per year on retention donation campaigns, you can add that average to the acquisition cost for that donor.More valuable is the LTV by channel. To calculate LTV by channel, you need to know the average lifespan of that channel’s donors, its average donation amount, the total number of the channel’s donors and number of donations. Let’s work this out with an example, say donors acquired through Facebook.5 (average lifespan in years) x 100 (average donation amount) x [1000 (# of donations)/ 500 (# of donors)] = $1000 in LTV per donor for the channel.Now if you know that your cost to acquire a new donor via Facebook is $100, that’s $900 in mission money. Compare that to the $80 in cost to acquire a new donor via the PPC campaign, which has a LTV of $500. The PPC-acquired donors cost less to acquire, but have only half the LTV of your Facebook-acquired donors.ConclusionAs you can see, no single KPI is an island. Individually they offer interesting snapshots. To get a more holistic view of how your fundraising is going and whether you’re spending your development and marketing budgets to maximize ROI, you need look at the complete story these KPIs tell together. Use this as your starting point how to analyze these KPIs in context of each other. Topics:
Related Filesbest_of_enemies_feature___2-pdf The 2008 X Blades National Touch League to be contested in March 2008 at the BCU International Stadium in Coffs Harbour has been themed “The Best of Enemies”.The showcase event on the TFA calendar unites players, coaches, selectors, referees, officials, and supporters from across the Country in Coffs Harbour for the Annual Touchfest that will, for the first time in the 11 year history of the event, see the Open and Senior tournaments overlapping. “Catching up in Coffs” has become a tradition for Australia’s Touch Football community and some great on field rivalries have emerged over time that have transcended the boundaries of combat into firm friendships, epitomizing the best ideals of sport.Touch Football Australia National Media Coordinator Karley Banks continues the second installment in a three week series focusing on the “Best of Enemies” rivalry between the South Queensland Sharks and the Sydney Mets, two of the sport’s big gun franchises in the three premier Open divisions of Women’s, Men’s, and Mixed.This week the highly competitive Men’s Open “Best of Enemies” feature looks at the sibling rivalry between the Jones brothers Nathan (Sharks) and Aaron (Mets) and Australian Men’s open superstars Ben Robinson (Sharks) and Jason Stanton (Mets).Please click onto the below attachment for the full story.
Napoli coach Ancelotti delighted for matchwinner Milikby Carlos Volcano10 months agoSend to a friendShare the loveNapoli coach Carlo Ancelotti was pleased with their 1-0 win over Cagliari.Arkadiusz Milik struck late to earn the points for Napoli.“He is a smart guy, who is able to deal with various situations in a balanced manner,” Ancelotti told Sky Sport Italia.“The Liverpool defeat was a heavy blow, but the reaction had already come a long time before this evening. I didn’t need to win at Cagliari to know this team had already shaken off the Anfield game.“This is a team with good prospects and we are doing very well, but in my view can do far better. We are very competitive. We were in the Champions League, we are in Serie A and will be in the Europa League.“I share the project with the club, so this is a structure that doesn’t let itself be influenced by one victory or defeat. We can really do well here.” About the authorCarlos VolcanoShare the loveHave your say
Allardyce withdraws from Huddersfield manager vacancyby Freddie Taylor9 months agoSend to a friendShare the loveHuddersfield Town will not appoint Sam Allardyce as their new manager.The Terriers parted ways with David Wagner on Monday by mutual consent.The German leaves with the club currently bottom of the table and eight points from safety. Reports had suggested that Allardyce was in the running for the role, given his history with saving clubs from relegation.But the former England boss has distanced himself from those links.He told talkSPORT: “As much as I like Huddersfield, it’s very difficult job indeed. For me, and I know the fans won’t want to hear this, it’s got to be about planning for relegation and then planning to get back into the Premier League.”For me, at this stage of my life if they made an approach I would chat with them, but I think it’s very unlikely, Alan.”They’ve only scored 12 goals in 22 matches, and while I’ve managed to pull teams out of the bottom end, at Sunderland I had Jermain Defoe and at Crystal Palace I had Wilfried Zaha and Christian Benteke.”Huddersfield’s trouble is not their performances, it’s a lack of goals and we all know what it means when you have a goalscorer.”It’s a very difficult task.” TagsTransfersAbout the authorFreddie TaylorShare the loveHave your say
About the authorFreddie TaylorShare the loveHave your say Arsenal players becoming frustrated with stale training sessions under Emeryby Freddie Taylora month agoSend to a friendShare the loveSome Arsenal players are growing increasingly frustrated with Unai Emery’s training methods. The Gunners criminally blew a two-goal lead to draw with Watford last Sunday, with lacklustre defending at fault for both goals.Emery was criticised for his tactics and decision making during the match, which saw Watford accumulate 31 shots.It isn’t only the problem Emery is facing as his players have become increasingly frustrated with his refusal to practice pressing in his training sessions.The Athletic says Emery does not view pressing as an essential tactic to work on in training.This has annoyed some of his players who want to see Emery change up his training methods.The Spaniard is still liked by his playing group, but that could change if the situation continues this season.